The Last Word: Jared Drinkwater’s Easy Sell for Low and Slow Snacks

“We smoke them, and we bag them.”

Jared Drinkwater
Co-Founder and CEO
Low and Slow Snacks
.…on the simple, easy-to-grasp way he talks about Low and Slow’s chips, via Dallas Business Journal.

Jared Drinkwater

Drinkwater, who previously worked at Frito-Lay and as VP of national marketing at Pizza Hut, co-founded Dallas-based Low and Slow Snacks in 2019. The barbecue junkie told the Dallas Business Journal the idea struck when he doused a bag of corn chips in BBQ rub and smoked them in his backyard smoker—and his family gobbled them down in 30 seconds. 

“I want to be more of a barbecue joint that smokes chips instead of meat,” Drinkwater told the DBJ’s Plamedie Ifasso. His startup’s doing just that in a manufacturing facility it raised $2 million to build in 2021.

“We make our chips just like everybody else makes their chips,” he told the DBJ. “They’re fried. We season them with our rub. We smoke them, and we bag them.”

Aiming to indulge people’s senses with an aromatic, BBQ-joint like smell as soon as they pull open a bag, Drinkwater believes he’s come up with a “meaningful, significant innovation in indulgence snacking.”

Read all about that journey from backyard to brand in DBJ’s story here.

For more of who said what about all things North Texas, check out Every Last Word.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.

R E A D   N E X T

  • A member of the Upcycled Food Association, Kazoo Snacks says every bag of its tortilla chips saves at least 20 gallons of water by using upcycled corn germ and a short list of other clean ingredients such as salt and corn (or sunflower) oil. Upcycling simply means figuring out a way to use an ingredient that otherwise would have been discarded or unused.

  • The company has awarded a contract for front-end engineering and design for the project. Its Baytown low-carbon hydrogen, ammonia, and carbon capture facility is expected to produce 1 billion cubic feet of low-carbon hydrogen per day, making it the largest low-carbon hydrogen project in the world at planned startup in 2027-2028.

  • Mauricio Ramirez has taken on the role of Chief Financial Officer at Murex LLC, a Plano-based company that specializes in marketing and logistics for low-carbon fuels. As CFO, Ramirez will oversee several key areas, including finance, accounting, compliance, and risk management. Robert C. Wright, the president and co-founder of Murex, announced in that Ramirez joins the team after a longstanding relationship with the company. In a statement, Wright credits Mauricio's prior work with Macquarie and believes his unique abilities and talents will help Murex to "continue to grow and prosper". From 2014 to 2022, Ramirez was director of commodity sales…