“Make those 60 seconds count.”

Rogers Healy
Owner/CEO
Morrison Seger Venture Capital Partners
.…from a LinkedIn blog post about how to do a successful startup elevator pitch.

As an investor in over 100 brands, Dallas-based Healy has heard—and given—more than his share of elevator pitches. So he took to LinkedIn to share his tips on doing them right.

“It’s not only about what you do,” he writes, “but about proving you understand your own passion well enough to share it in 60 seconds or less… Your elevator pitch is often your first impression and sometimes your only shot.”

Healy, who has also made his mark locally with Rogers Healy and Associates Real Estate, the largest independently owned brokerage in Texas, and a string of related entities, has appeared on Entrepreneur Media’s reality competition series “Entrepreneur Elevator Pitch” and recently became host of the social-first series “Entrepreneur Elevator Pitch: On the Street.”

His advice for making a great elevator pitch appears in his recent post, “Maximize Those 60 Seconds That Could Make or Break Your Business.”

Among his tips: Know Your “WHY”; try a 3-part hook-value-bridge formula; read the room (or the elevator); beef up your pitch; and practice until it feels natural.

Then of course there’s the all important follow-up.

You can find all his advice in his LinkedIn post here.

For more of who said what about all things North Texas, check out Every Last Word.

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