“It’s VR without the goggles.”
Justin Renville
General Manager
Cosm Dallas
…via Jayme Byrd, Business Development Manager at ServiceNow – Salesforce, after touring the newly opened Cosm Dallas at Grandscape.
Cosm Dallas, the new immersive entertainment venue at Grandscape, is turning heads. In a LinkedIn post, Jayme Byrd shared her impressions after a recent tour with the Dallas Regional Chamber’s Innovation Task Force.
Jamie Byrd
“Well … Cosm is mind-blowing,” Byrd wrote. During the tour, Cosm CEO Jeb Terry unveiled the vision behind the spectacle. His message? This isn’t tomorrow’s tech—it’s here now.
The venue offers much more than just giant-screen sports viewing, Byrd said. It’s an “entirely immersive adventure in art and entertainment,” with experiences ranging from college football to Cirque du Soleil performances.
With two locations so far (Dallas and Los Angeles), Cosm is redefining entertainment—one immersive experience at a time.
For more on the ‘shared reality’ dome, check out our recent coverage.
For more of who said what about all things North Texas, check out Every Last Word.
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R E A D N E X T
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Cosm's 87-foot diameter, 12K-plus LED dome will make people feel like they're magically close to the action of live sports and artistic events—from college football and NBA games to Premier League matches, UFC fights, and more.
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The Netflix House coming to Dallas in 2025—one of only two planned in the U.S.—will be a full-blown immersive entertainment venue where fans can experience hits like "Bridgerton" and "Squid Game" beyond the screen. Merch, meals, and show-themed drinks will be on tap too.
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Immersive Gamebox, a London- and Dallas-based group gaming company with two North Texas locations at Grandscape in The Colony and in Deep Ellum in Dallas, launched its new Tetris 1991 experience in late January and invited a special guest to kick it off: 13-year-old Willis Gibson, who earlier that month became the first person to "beat" the Nintendo Entertainment System version of Tetris.
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Ready to really get in the game? Dallas-Fort Worth has become a major testing ground for an endless variety of immersive entertainment concepts—and more high-tech amazements are on the way.
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More than 30 local artists are teaming up to help bring a one-of-a-kind experience to Meow Wolf's first permanent installation in Texas this summer. The Sante Fe-based boundary-pushing interactive art company's debut in North Texas will have 30 rooms to feature their unique visions. Here's a sneak peek of the work in progress for the 29,000 square-foot immersive experience, set to transport visitors to a fantastical realm at Grapevine Mills.
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Terry welcomed an invitation-only crowd Saturday night for a preview experience of Cosm at Grandscape in The Colony. Officially opening on August 31 with a College Kickoff Weekend, the venue and its 87-foot diameter, 12K-plus LED dome will make people feel like they're magically close to the action of live sports and artistic events—from college football and NBA games to Premier League matches, UFC fights, performing arts events, and more. On Saturday night, the crowd got a taste of what "immersive shared reality" is like—and came away wowed.
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Cosm is opening one of its first two "shared reality" venues at Grandscape in The Colony later this year. The multi-year ESPN deal will fill Cosm's 87-foot LED dome with live, "front row" events—from the NBA to the NHL to college football, UFC fights, and more.
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It may not be a courtside seat. But with live NBA, NHL, and U.S. soccer teams' matchups playing on Cosm's immersive, 87-foot diameter LED domes, it may be the next-best thing. Tip-off of the TNT Sports broadcasts is slated to begin in 2024.
