“The juice was certainly loose.”
Sean Gamble
President and CEO
Cinemark Holdings
.…on his Plano-based company achieving its all-time best September domestic box office weekend driven by “Beetlejuice Beetlejuice.”
Plano-based Cinemark Holdings had a lot of popcorn to pop last weekend, thanks to a sequel to a huge 1988 Gen X hit. The company achieved its all-time best September domestic box office weekend driven by “Beetlejuice Beetlejuice,” which also notched Cinemark’s biggest domestic opening weekend box office for a September title. And one more record got hilariously, demonically set: a new September mark for Cinemark’s September weekend food, beverage, and premium format sales.
“The juice was certainly loose as ‘Beetlejuice Beetlejuice,’ married with vibrant consumer enthusiasm for shared, theatrical experiences, drove Cinemark’s best domestic September box office weekend of all time, while conjuring up concessions and premium format records,” Cinemark President and CEO Sean Gamble said in a statement.
“This past weekend provided yet one more example of strong, sustained moviegoing momentum when compelling content is brought to the big screen, and we congratulate our partners at Warner Bros., all of the filmmakers who brought Beetlejuice back to life, and our entire Cinemark team for delivering these fantastic results,” the CEO added.
Cinemark said Michael Keaton’s “ghost with the most” helped deliver September-best weekend results across premium formats such as Cinemark XD and D-BOX motion seats, as moviegoers sought out the immersive, theatrical environment to experience the movie’s nostalgic part-two reprise.
Other upcoming potential hits coming to the chain’s theaters include “Transformers One” on September 14, “Joker: Folie à Deux” on October 4, “Venom: The Last Dance” on October 25, “Gladiator II” and “Wicked” on November 22, “Moana 2” on November 27, “Kraven the Hunter” on December 13, “Mufasa: The Lion King” and “Sonic the Hedgehog 3” on December 20, and more.
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