[Image from "Beetlejuice Beetlejuice" movie poster: Warner Bros]
Plano-based Cinemark Holdings had a lot of popcorn to pop last weekend, thanks to a sequel to a huge 1988 Gen X hit. The company achieved its all-time best September domestic box office weekend driven by "Beetlejuice Beetlejuice," which also notched Cinemark's biggest domestic opening weekend box office for a September title. And one more record got hilariously, demonically set: a new September mark for Cinemark's September weekend food, beverage, and premium format sales.