You’ve microwaved it. Air-popped it. Range-topped it. Grill-popped it. Maybe you even campfire-popped it by your kids’ tent in the back yard. But no matter how you popped it, you probably said the same thing: It just doesn’t taste like movie popcorn.
Plano-based Cinemark Holdings is counting on those unsatisfying home popcorn experiences, because it has a new solution. Instead of going to the movies for movie popcorn, now you can get the movie popcorn brought home to you—plus giant sodas, concession stand candy, and more.
One of the Cinemark home-delivery offerings. [Photo: Cinemark]
Following “successful” market testing, Cinemark says it’s the first major U.S. movie exhibitor to partner with all three large-scale delivery services—DoorDash, Grubhub, and Uber Eats—to offer its concession-stand treats for home delivery.
Locally, for instance, Uber Eats is offering a large popcorn, 2 large ICEEs, a bag of M&M’s and a box of Sour Patch Kids from local Cinemark theaters for $23.50. A triple-size bagged “Pack-A-Pop” popcorn is $15.
Cinemark said it will continue rolling out the offering across its U.S. theaters on the app-based platforms through the end of the year.
David Haywood, SVP of food and beverage at Cinemark, said that market testing revealed there’s definitely demand for munching movie treats at home.
“Although there’s nothing like indulging in your favorite movie theater concessions while watching great content in one of our immersive auditoriums,” Haywood said in a statement, “we’re thrilled to now give fans across our markets the ability to have their favorite concessions delivered to their homes when they aren’t able to make it to the theater.”
“The results of our initial multi-market testing corroborate that our guests crave Cinemark’s warm buttery popcorn, crisp cold drinks, and delicious snacks from the comfort of their homes, and we’re excited to expand our third-party delivery capability to more domestic theaters through the end of the year, just in time to add even more cheer to holiday gatherings,” Haywood added.
We might just try it ourselves at Dallas Innovates…but first there’s a campfire in the back yard we have to put out.
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