The Last Word: Brooke Hart Jones on Getting Her HBCyoU Dolls Into Top Retailer Brands

“I was a former toy buyer, a lifelong doll lover, and an HBCU alum, so I thought, why don’t I try this?

Brooke Hart Jones
HBCyoU Dolls
.…on successfully getting her HBCyoU Dolls into
Walmart, Target, Sam’s Club, and the Amazon platform, via the Dallas Morning News.

After Jones graduated from Dallas’ Kimball High School, she became the third generation in her family to attend an historically black college or university (HBCU), getting a finance degree from Hampton University in Virginia. Now she’s putting that degree to use—and inspiring a new generation of future HBCU hopefuls—with her line of HBCyoU Dolls.

“There are already Black dolls out there, but we’re more than skin tones,” she said told the Dallas Morning News’ Maria Halkias. “We want to inspire kids to dream big. We have goals and dreams and aspirations.”

Hart Jones launched the brand in 2020 during the pandemic, and has since gotten her 18-inch-tall doll line into Walmart, Target, and Sam’s Club stores, as well as onto the Amazon platform. 

You can read all about Hart Jones’ inspiring toymaker journey in the DMN story here.


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