The Last Word: Alto’s Will Coleman on the Meaning of Ownership

“We win together and we fail together.”

Will Coleman
Co-Founder and CEO
.…on the meaning of ownership as part of the New York Times’ DealBook Summit, via the Times.

Coleman, who founded ridesharing startup Alto in Dallas in 2018, was invited to the New York Times’ 2023 DealBook Summit in New York last week, where leaders in a wide range of disciplines gathered to discuss pressing business challenges. His company offers a more premium rideshare service than competitors — think amenities and higher-end vehicles. So far, Alto has expanded to five U.S. cities and won rave reviews for its top-notch service. And he sees opportunities to scale further as transportation evolves. One differentiator? Coleman’s Alto drivers are employees, not contractors, for quality control and training.

In Thursday’s print edition of the newspaper, he was quoted talking about labor—and the meaning of ownership.

“Ownership means I am incentivized to create value and am accountable to results,” Coleman wrote in response to a pre-summit question. “My team at Alto are owners, too, and should expect that we win together and fail together.”

“No one is ever punished for failing as long as actions have positive intent,” he added.

You can watch sessions from the DealBook Summit featuring Elon MuskBob Iger, Jamie DimonDavid Zaslav, and more by going here.

For more of who said what about all things North Texas, check out Every Last Word.

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