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will coleman
Alto has upgraded its fleet with all-electric Kia EV9 SUVs [Photo: Alto]
Dallas-Based Alto Upgrades Rideshare Fleet With All‑Electric Kia EV9 SUVs
by David Seeley | Mar 11, 2026
Offering a calm cabin with captain's chairs and extra room to stretch out, the new three-row EVs bring "a fresh visual presence to the streets," Alto said, reinforcing the platform's signature look while introducing one of the newest electric SUVs available today.
by David Seeley |
Dec 7, 2023
Coleman was invited to the New York Times' 2023 DealBook Summit in New York last week, where leaders in a wide range of disciplines gathered to discuss pressing business challenges. In Thursday's print edition of the newspaper, he was quoted talking about labor—and the meaning of ownership.
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by Dallas Innovates | Staff Report |
Nov 29, 2022
As the tech boom began declining earlier this year, Coleman says his startup took "adaptive and agile" steps, "making cutbacks early on." In a statement, he added that the costs to be headquartered in Dallas "allows his company to stay ambitious and aggressive, and acquire top-tier talent."
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by Kevin Cummings |
Nov 7, 2022
At last week's Venture Dallas conference, more than 400 VCs, angel investors, startups, and business leaders gathered for a showcase of North Texas' entrepreneurial and venture ecosystem. Here's a look at the highlights—from Troy Aikman saying "There are no shortcuts" to Alto Founder Will Coleman on the power of doing "the opposite" to Mark Cuban's "ready, fire, aim" approach.
“Regions like Texas and Dallas-Fort Worth, we’re the model for the rest of the nation on how to get things done," Ross Perot Jr. said at the conference kickoff.
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Lounge 141 is a shared rooftop lounge with kitchen and balcony at QIP's 141 Manufacturing St. in the Dallas Design District. The development is the home of Alto's HQ. [Photo: © 2022 Paul Go Images, LLC]
Rideshare Startup Alto To Open New ‘Community-Centric’ HQ in Dallas Design District
by David Seeley | Jun 27, 2022
The ridesharing startup is moving into bigger digs in Quadrant Investment Properties' Manufacturing District development in the Dallas Design District.
The relocation follows Alto's $45M Series B round last June and a recent expansion to Silicon Valley. Alto's new 16,000-square-foot HQ offers "community-centric" amenities like Lounge 141, a shared rooftop lounge with panoramic views of downtown Dallas.
The relocation follows Alto's $45M Series B round last June and a recent expansion to Silicon Valley. Alto's new 16,000-square-foot HQ offers "community-centric" amenities like Lounge 141, a shared rooftop lounge with panoramic views of downtown Dallas.
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by Kevin Cummings |
Mar 8, 2022
Dallas-based ridesharing company Alto is entering its sixth market, after launching in Dallas and expanding to Houston, L.A., Miami, and Washington, D.C.
With $60 million in funding since its 2018 launch, CEO Will Coleman talks about building a new HQ in the Dallas Design District, aiming to be in 25 metros over the next few years, and planning to be 100% electric by end of 2023.
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by Leslie Barker |
Jan 4, 2022
Six months after a $45 million Series B raise, Alto will be a coast-to-coast company by end of this month. It now aims to transform its fleet of owned rideshare vehicles to 100% electric by the end of 2023, with a network of EV Ops Centers keeping them charged, maintained, and ready. The first center is being built now near its Dallas HQ.
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by Alex Edwards |
Jun 28, 2021
When Alto initially joined the ride-hailing industry in 2018, it wanted to take a different approach by hiring its drivers as W-2 employees and operating its own branded, luxury vehicles. With the new capital, the local startup plans to continue innovating by transitioning to a 100 percent electric fleet by the end of 2023.
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Meet the Finalists: The Innovation Awards 2021, Presented by Dallas Innovates and D CEO
by Lauren Hawkins | Oct 13, 2020
Now in its second year, the program from Dallas Innovates and D CEO honors disruptors and trailblazers driving a new vision for North Texas.
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by Alex Edwards |
Sep 21, 2020
In 2018, Alto's founder and CEO told us he had plans to reach a national presence by 2020. Houston residents can currently book pre-scheduled rides through Alto, with on-demand rides launching Oct. 1. And California could be next.
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by David Kirkpatrick |
Oct 16, 2018
A hybrid of other rideshare apps and traditional black car services, Alto is based on a monthly membership fee with individual booking fees per ride.
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