Dallas-based Alto, the app-based luxury rideshare company, has hit the 1 million mark in its number of rides across the U.S., according to CEO Will Coleman.
As the tech boom began declining earlier this year, Coleman says his startup took “adaptive and agile” steps, “making cutbacks early on.” In a statement, he added that the costs to be headquartered in Dallas “allows his company to stay ambitious and aggressive, and acquire top-tier talent.”
Founded in 2019, Alto is now operating in six different cities: Dallas, Houston, Los Angeles, Miami, Washington, D.C., and San Francisco.
In June, Alto leased a new 16,000-square-foot headquarters at 141 Manufacturing St. in the Dallas Design District—a move that followed its March expansion into Silicon Valley.

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