Rendering of Firefly Park and its walkable, European-flavored vibe. [Image: UNStudio/CIty of Frisco]
Slated to break ground next year, Firefly Park will add "a significantly different, cool vibe to Frisco," says the city's mayor. Developer Kyle Wilks of Wilks Development hired Amsterdam-based UNStudio to develop the master plan in collaboration with Sasaki Associates.
That European influence is showing up in the 230-acre project's walkable, park-laden layout—and in the architecture's future-forward look. The Dream Hotel will be designed with hints of the region, with a design philosophy “both surreal and contemporarily chic."
