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The Star
Image: Tidal League
Athlete-Driven Media Co. Tidal League Expands to Frisco With New Studio at The Star
by Lance Murray | Nov 4, 2025
Canada-based Tidal League said its new studio in Frisco represents "a transformative step" in its U.S. expansion. The media company's content includes the popular YouTube talk show "To the Baha," which is hosted by three former Dallas Mavericks.
by Lance Murray |
Oct 24, 2023
Launching with four teams in Dallas, Las Vegas, Boston, and Nashville, the New York-based American Flag Football League will cap off its inaugural season with a championship game at Ford Center at The Star in Frisco.
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by Lance Murray |
Mar 27, 2023
Already under construction, The HALL Park Hotel, Autograph Collection, is part of the first phase of HALL Park’s $7 billion new masterplan that's transforming the development from a singular office focus into a dynamic, live-work-play community. Across from the hotel, a 19-story luxury apartment tower, The Monarch, is slated to open in Q4.
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![Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]](https://s24806.pcdn.co/wp-content/uploads/2022/09/Comerica-Bank-Is-building-a-new-Business-and-Innovation-Hub-at-The-Star-in-Frisco-360x203.jpg)
by Lance Murray |
Feb 8, 2023
A California-based Wells Fargo subsidiary, Wells Fargo Advisors, is leasing an 18,603-square-foot office in the newest high-rise at The Star development in Frisco.
According to a report by Steve Brown in the Dallas Morning News, Wells Fargo plans to start work in March on its offices at 17 Cowboys Way in the $1.5 billion development, with work slated to be completed by the fall.
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Frisco’s Blue Star Innovation Partners Invests in Atlanta Telecom Software Provider
by Lance Murray | Jan 20, 2023
Blue Star Innovation Partners, a Frisco-based growth focused investment firm that partners with leading software and payments companies, has invested in Sonar Software, an Atlanta-based provider of BSS & OSS solutions for internet service providers, Blue Star announced.
“We view Sonar as a leader in the telecommunications technology market and believe there are attractive opportunities to accelerate growth and to better serve our existing customers,” Jeff Gardner, partner at Blue Star Innovation Partners, said in a statement....
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by David Seeley |
Sep 14, 2022
The hub—slated to open in late 2023 or early 2024—will house around 300 employees and offer "cross-functional collaboration" opportunities. From a balcony with views to an innovation center and tech genius bar, Comerica says the Frisco hub will complement its downtown Dallas headquarters.
Extending Comerica's footprint to "one of the most desirable locations for business and innovation in the U.S." positions the bank for future success, says a Comerica EVP.
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by David Seeley |
Oct 28, 2021
The redevelopment will include a new 16-story office tower, a 19-story apartment building, a 154-room boutique hotel, and a food hall—all with views of a new community park. Phase 1 has already begun: an initial $500M mixed-used project located across Warren Parkway from The Dallas Cowboys' Star development.
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by Quincy Preston and Sandra Engelland |
Oct 7, 2020
Pandemic or no, commercial real estate developers are forging ahead on plans that ensure Dallas-Fort Worth will remain an innovative, forward-thinking place for generations to come.
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[Image: via Complexity Gaming on YouTube]
Strategic Partnerships Roll Out in Advance of Complexity Gaming’s New Esports HQ: The GameStop Performance Center
by Alex Edwards | May 17, 2019
Dallas' Complexity Gaming has a new headquarters at The Star in Frisco. Leading up to the grand opening next week, Complexity has announced a string of partnerships—with GameStop, Mamba Sports Academy, HyperX, and MillerCoors—and a brand overhaul to better align with the Dallas Cowboys.
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by Amy Wolff Sorter |
Jan 29, 2018
The Texas Chapter of the Intelligent Transportation Society of America recently honored Frisco for its traffic data programs.
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by Lance Murray |
Nov 6, 2017
The esports operation will relocate to The Star in Frisco, where construction will begin on a headquarters and training facility for Complexity Gaming.
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by Nicholas Sakelaris |
Jan 17, 2017
Lincoln will open its second experience center at The Star in Frisco complete with 3D modeling and an immersive sound system.
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The Dallas Cowboys are the first sports team ever to be valued above $10 billion, according to a new Forbes report. [Photo: Shutterstock]
3 Things: World’s Most-Valuable Team? How ‘Bout Them Cowboys!
by Amanda Hayes | Jul 13, 2016
Even without a Super Bowl win since 1995, Jerry Jones' team has generated massive revenue and is building an impressive new home in Frisco.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
