Steve Bocska

The Last Word: Video Game Veteran Steve Bocska on Why ‘Real Engagement’ is the Key to Loyalty Programs

by | Oct 31, 2023
“We’re disrupting loyalty. So what better place to do it than where loyalty was created?” said PUG Founder and CEO Steve Bocska. He noted that Fort Worth-based American Airlines spawned the entire loyalty industry in 1981 by launching the first successful airline loyalty program.
Next-Level Loyalty: Canada’s PUG Interactive Expands into Texas with a Game-Changing Play in Brand Engagement
by | Oct 25, 2023
Emerging from stealth in North Texas after 10+ years of R&D in Canada, PUG Interactive is out to prove there's a better way for brands to engage people. "Dallas-Fort Worth is the birthplace of loyalty," says Steve Bocska, PUG's CEO. "We're disrupting loyalty. What better place to do it than where loyalty was created?"