Seth Waugh

‘Future of Golf’: PGA of America, T-Mobile Partner on 5G Wireless Innovation

by | Nov 6, 2023
A new 5G hybrid network at PGA of America's Frisco HQ aims to boost golf coaching with enhanced analytics and AR-enabled visual aids. Also coming to the HQ: a "broadcasting and content innovation hub" that could change how millions see the game, from 5G-connected POV drones to small 5G cameras spread all over a course. "I think each year you'll see innovations coming that just bring you closer to the action," PGA of America Chief Commercial Officer Jeff Price tells Dallas Innovates.
PGA of America Taps Former Topgolf Exec as its New Chief Operations Officer
by | Feb 9, 2023
Kessler brings experience in "off-course golf" to the PGA from his years as COO of Dallas-based Topgolf. That's important, PGA of America CEO Seth Waugh says: "For the first time in history there are now more off-course golfers than on-course, so his track record of innovation and growth has never been more relevant or welcome." Kessler most recently served as CEO of Dallas' Buff City Soap.
Innovative Spaces: PGA of America Unveils Its New $33.5M Headquarters in Frisco
by | Aug 23, 2022
If you think it's just an office building, better tee up another ball. The new PGA of America headquarters aims to be a "first-of-its-kind" golf laboratory and a destination for the future of golf, with indoor training facilities, driving range simulators, state-of-the-art education facilities, a video studio, and more. Take a look inside.

The new HQ is just part of the new 660-acre PGA Frisco campus. Two championship golf courses, a new 510-room Omni Resort, a performance center, and other attractions are expected to drive $2.5 billion in economic impact over the next 20 years.
Frisco’s PGA of America Forms Investment Partnership to Drive Innovation in Golf
Joining Elysian Park Ventures—the private investment arm of the Los Angeles Dodgers’ ownership group—PGA of America has formed EP Golf Ventures, LLC. Its first two investments include mobile golf simulator Dryvebox and 3D motion-capture coaching app startup Sportsbox AI. “Through EP Golf Ventures, we'll be able to identify and invest in the most promising businesses within the golf industry to support both innovation and the growth of the game,” says PGA CEO Seth Waugh.

PGA Creating ‘Silicon Valley of Golf’ with New Headquarters in Frisco

by | Apr 23, 2019
The facility, which will have an innovation lab, educational facilities, and two championship golf courses among its amenities, will elevate the game to new heights, CEO Seth Waugh says.
PGA of America Will Bring Innovations, Economic Impact to Frisco with HQ Move
by | Dec 5, 2018
The PGA of America is the membership organization of professional golfers in the U.S., and the headquarters relocation will bring major tournaments, jobs, innovative facilities, prestige, and new technologies to North Texas.