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Pedro Lerma
Photo: Michael Samples
Meet the Winners:
D CEO, Dallas Innovates Honor Top Innovators at 2024 Awards
by Dallas Innovates | Staff Report | Jan 25, 2024
At the annual Innovation Awards event, Dallas Innovates and D CEO revealed the winners in 17 categories and recognized all 74 North Texas finalists.
by Lance Murray |
Oct 13, 2023
Dallas Innovates and D CEO are proud to announce the finalists for its fifth annual Innovation Awards. The program honors companies, CEOs, CIOS, CTOs, entrepreneurs, and other leaders who are helping to make Dallas-Fort Worth an innovation hub....
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by Lance Murray |
Sep 21, 2023
MEL (Messianu/Edelman/Lerma) said it will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens that enables it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
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by Quincy Preston |
Mar 16, 2023
These standouts—startup founders, tech pioneers, educators, creators, social innovators, and business leaders—are transforming entire industries and making waves in their respective fields.
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Avocados From Mexico features actress Anna Faris in its 2023 Super Bowl spot, produced by the Dallas-based LERMA/ Agency. [Photo: AFM]
Dallas’ LERMA/ Agency Produced 3 Commercials for This Year’s Super Bowl
by Dallas Innovates | Staff Report | Feb 1, 2023
It's a big deal for an ad agency to get one commercial into the Super Bowl, where 30-second spots this year are running for $7 million a pop. But during this year's big game, Dallas-based LERMA/ Agency will be cheering on three different spots it produced.
According to the Dallas Business Journal, LERMA/ produced a :30 spot for Irving-based Avocados from Mexico, and also said "Action!" for a 30-second and a 60-second spot for "He Gets Us" a Christian ad campaign funded by what Christianity Today calls "a small group of wealthy anonymous families."
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by Dallas Innovates | Staff Report |
Dec 8, 2022
The Dallas-based agency was founded by Pedro Lerma with a focus on "omniculturalism" and a belief that it can affect culture positively "by reflecting the culture of the world around us." The agency is occupying a second full floor at The Luminary building in the West End Innovation District, doubling its footprint in one year.
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by David Seeley |
Jun 28, 2022
Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, have launched YouNite Media—a demand-side platform that helps advertisers connect with audiences in an automated, anonymously trackable way. The new startup leverages both "cultural intelligence" and the co-founders' deep experience in multicultural marketing.
"Lots of brands in the last couple of years have felt the urgency of being more in tune with their increasingly multicultural audiences," Lerma told Dallas Innovates. "YouNite hopes to let brands live up to their multicultural commitments."
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