Hyosung America has rebranded as Hyosung Innovue. [Image: Hyosung]
The Irving-based maker of ATM technology based its new "Innovue" branding on the words "Innovation + VIsion"—expressing Hyosung's goal of creating exciting new solutions, services, and experiences.
"Nowhere in our new frame of reference will you find the words ATM, cash, retail, or banking," CMO Brad Nolan told Dallas Innovates. "We have opened the aperture and unshackled our employees to think big."