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Melbourne O’Banion
Bestow Chief Revenue Officer Cindy DeArmon [Photo: Cindy DeArmon]
Bestow Names Former Accenture Exec as Its New Chief Revenue Officer
by Lance Murray | Oct 23, 2025
Cindy DeArmond is frequently sought after by Fortune 500 companies and industry associations for her expertise in digital transformation, emerging technology, data analytics, and AI/GenAI strategy, the Dallas-based insurance tech platform said.
by Lance Murray |
May 13, 2025
The round—co-led by Growth Equity at Goldman Sachs Alternatives and Smith Point Capital and including a $50 million credit facility—"strengthens Bestow's position as the preferred partner for life insurance and annuity providers seeking to modernize and scale," said Bestow CEO Melbourne O'Banion.
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by Quincy Preston |
Sep 27, 2023
The rebrand "marks the start of our next chapter of growth," says Venture Dallas Chair Aaron Pierce. The nonprofit's 2023 summit, backed by JPMorgan Chase and Perot Jain, is set for October 25.
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by Lance Murray |
Aug 14, 2023
BeautyBio, known for merging skincare with unique beauty tools, transformed the at-home beauty scene and grew a devoted following. Now the "Truth in Beauty" brand, founded by model and entrepreneur Jamie O'Banion in 2011, is starting a new chapter.
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Meet the Finalists: The Innovation Awards 2022, Presented by Dallas Innovates and D CEO
by Dallas Innovates | Staff Report | Oct 26, 2021
Now in its third year, the program from Dallas Innovates and D CEO honors 78 disruptors and trailblazers driving a new vision for innovation in North Texas.
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by Alex Edwards |
May 26, 2021
Like the fast-growing digital life insurance company says, "we do things a little differently around here."
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by Alex Edwards |
Dec 1, 2020
With Iowa-based Centurion Life Insurance Company's licensing in 47 states and the District of Columbia, the acquisition could allow Bestow to become a nationally licensed carrier.
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by Alex Edwards |
Apr 23, 2020
Through the Bestow Foundation, the Dallas-based digital life insurance startup will give financial support to those in need during a crisis or disaster. First up is a donation to the CDC Foundation to help combat COVID-19.
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[Photo: Courtesy Bestow]
Meet the Innovators: How Melbourne O’Banion and Bestow Are ‘Bringing Technology to an Antiquated Industry’
by Alex Edwards | Aug 27, 2019
O’Banion is the co-founder and CEO of Bestow, the 'first truly modern way to buy life insurance' that provides families the resilience they need after the loss of a loved one. Soon to be announced for the mission-driven company is new partnerships, more product offerings, and a foundation.
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by Lance Murray |
May 24, 2018
From real estate and insurance to a new cancer treatment, here's a look at recent funding, mergers, and acquisitions involving companies and firms with North Texas ties.
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by Lance Murray |
May 22, 2018
Bestow's platform gives consumers the ability to quickly learn their insurance options, apply for, and buy coverage without a medical exam.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
