marketing

Dallas-Based Doable Launches as ‘First-Ever’ Creative Agency Founded, Staffed by Talent With Disabilities

Pioneering a new frontier in advertising, Doable's founders have forged a strategic partnership with global network Worldwide Partners and independently established a research institute. Their target: an underrepresented $480 billion consumer market.
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RobotLAB Expands Lineup for ‘AI, Robotics & the Future of Work’ Summit at Its New Southlake HQ
by | Jul 10, 2023
RobotLAB CEO and Founder Elad Inbar says the summit will shed light on the advantages that robotics and AI bring to various industries. And lunch will be served on robots.
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Growth Advisory SBI Appoints Veteran Marketer to Its Board of Directors
by | Jun 16, 2023
CEO Mike Hoffman says new board member Lisa Johnston has a "profound understanding of the nuances involved" in SBI's current growth phase, which is crucial to advancing the firm's consulting services and newly updated subscription advisory offering, SBI Pro.
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RKD Group Strengthens Leadership With Addition of Veteran Leader as EVP of Products, Expanding Nonprofit Fundraising Capabilities
by | May 12, 2023
Vidya Chadaga joins RKD Group as executive VP of Products, poised to reimagine fundraising strategies and create seamless donor experiences in the digital age.
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Mary Kay Appoints CMO Sheryl Adkins-Green as Chief Experience Officer

“Mary Kay Ash always said, ‘Picture every person with an invisible sign around their neck that says Make Me Feel Important,’” said Adkins-Green. “This will be my mantra as I take on this exciting new role.”
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Marketing Agency Media Culture Adds 2 Execs to C-Suite
by | Jan 20, 2023

Media Culture, a Dallas-based independent brand marketing agency, has promoted Jared Harrington to chief operating officer and Nuno Andrade to chief innovation officer.

The newly created roles are part of a larger organizational initiative to accelerate growth and drive value for the agency’s clients, the firm said....

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Brinker International Adds New Vice President of Marketing to Leadership Group
by | Jan 20, 2023

Jesse Johnson has joined Dallas-based restaurant company Brinker International Inc. as vice president of marketing, a newly created role at the company.

Johnson will develop and execute marketing strategies for Chili’s Grill & Bar and bring the brand to life across multiple touchpoints, including advertising, media, PR, and the guest experience, the company said....

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RKD Group Adds Senior Vice President of Strategic Growth
by | Dec 16, 2022

Lori Read has joined Plano-based RKD Group, the leading fundraising and marketing solutions provider to nonprofits in North America, as senior vice president of strategic growth.

“Lori is a dynamic force in our industry,” CEO Tim Kersten said in a statement. “We’re excited to welcome her to RKD and anticipate our strong continued growth trajectory through her strategic leadership.”...

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Critical Start Announces 3 New Executives, 2 Promotions Among Leadership

by | Sep 13, 2022

Critical Start CEO and Founder Rob Davis says the cyber threat landscape continues to expand— and the need for breach prevention solutions has never been greater. The Plano-based provider of managed detection and response (MDR) cybersecurity solutions, has added a trio of new executives to its leadership team amidst the evolving field, along with two internal promotions:

The leadership moves are:

Chris Williams has joined the company as the new chief revenue officer....
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From SaaS to Coding to Social Impact, See What Awaits You at Dallas Startup Week
by | Aug 2, 2022
Dallas Startup Week is only days away. In addition to three big summits, the DEC Network's flagship week-long event will offer sessions on 21 different "tracks." From social impact to startup funding to esports and emerging tech, here's a look at what the week holds in store.
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UT Dallas Researchers Study How Crowdfunding Campaigns Succeed (and Fail) With Social Media
by | Mar 31, 2022
UT Dallas marketing professor emeritus Brian Ratchford and his team explored the effects of social media on crowdfunding across nearly 440 GoFundMe campaigns.  They found that social media is most helpful in the first 10 days of a campaign. “If a campaign doesn't do well at the outset, it is unlikely to succeed,” Ratchford said.
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Antuit.ai Launches Strategic Advisory Board of Consumer Products, Retail, and Technology Veterans
by | Oct 22, 2020
The Frisco-based SaaS AI solutions provider helps retailers and consumer products companies improve supply chain, merchandising, pricing, and marketing. Its team now has executives from Accenture, Proctor & Gamble, Miller Coors, and more.
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Experts from RevTech Ventures and Accenture Interactive Discuss the Future of Retail During Dallas Startup Week

by | Aug 31, 2020
In an age nicknamed the “retail apocalypse” by analysts, marketing experts spoke on digital pioneering amid economic crisis at DSW20.
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Here’s What You Can’t Miss During Next Week’s Dallas Startup Week
by | Aug 27, 2020
DSW20 begins this Sunday. Get ready now with our roundup of ten can't-miss events.
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Impact Ventures: Meet Red Plum, a Platform That Makes Building WordPress Sites Easier
by | Jul 28, 2020
Dallas-based Red Plum WP Builder makes the open-source content management system easy for designers and marketers so they can get back to making clients happy.
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TourConnect Launches Tech to Help the Tourism Industry Bounce Back From COVID-19
by | Jun 9, 2020
The Frisco-based company's new back-office tool is designed to help tourism organizations increase efficiency while cutting costs. "Tourism isn't going away," the founder says, but the industry must evolve.
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