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livestream shopping
Behind the scenes of a livestream shopping session in the Ylang 23-Immerss collaboration. L to R: Loren de la Garza, Jen Kboudi and Mackenzie Wright. [Photo: Ylang 23]
Dallas’ Ylang 23 Partners with Immerss for Livestreamed Jewelry Shopping, Digital ‘Clienteling’
by Quincy Preston and David Seeley | Apr 12, 2023
Ylang 23—a designer jewelry store in Preston Center that's served Dallas for 35 years—has partnered with the Dallas-based live-commerce company Immerss to bridge the gap between in-person and online shopping. By using the latest tech from Immerss, Ylang 23 aims to provide customers with a more personalized and intimate shopping experience—from live-streamed trunk shows to personal presentations and more.
