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[Image: Andrii Yalanskyi/istockphoto]
UT Dallas Researchers Study How Crowdfunding Campaigns Succeed (and Fail) With Social Media
by Kevin Cummings | Mar 31, 2022
UT Dallas marketing professor emeritus Brian Ratchford and his team explored the effects of social media on crowdfunding across nearly 440 GoFundMe campaigns. They found that social media is most helpful in the first 10 days of a campaign. “If a campaign doesn't do well at the outset, it is unlikely to succeed,” Ratchford said.
by Sandra Engelland |
Sep 1, 2020
The new nationwide movement and advocacy program called Small Unites aims to help small business owners and entrepreneurs “thrive in the new normal” with a $50M collective investment from a diverse group of companies.
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