Left to right: J.R. Smith, Edwin Rios, Max Holloway, Leonard Fournette, Ronnie Stanley, Sean O'Malley, Allisha Gray [Image: Complexity Stars]
A star-studded lineup of pro athletes is just the beginning for Complexity Stars. The new division from Frisco-based Complexity Gaming plans to add music stars and other celebs to its fold. The goal: Amplify the brand power of top athletes and stars by connecting them with the $2.1 billion esports and game streaming universe.