experiential

Cosm Will Build an Immersive, Experiential Entertainment Venue at Grandscape in The Colony

by | Nov 16, 2022
Cosm at Grandscape will be the company's second public entertainment venue in the U.S., bringing entertainment to life through state-of-the-art technology that seamlessly bridges the gap between virtual and physical realities. Guests will be immersed in "shared reality" experiences from live sports to events, art, music, and more. RealPage founder and Mirasol Capital CEO Steve Winn is chairman of the entertainment tech startup.
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‘An Avenue Back to Normalcy’: Neighborhood Goods Plans Free Store Space for Businesses Affected by COVID-19
by | Apr 9, 2020
The Commons by Neighborhood Goods plans to provide a free platform for local and national brands, restaurants, musicians, and artists who have been negatively impacted by the pandemic.
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A USAA design workshop. [Photo: USAA]
Design With a Big ‘D’: Design Thinkers Leading the Way
by | Sep 24, 2018
Whether it’s slaying piles of paper receipts at tax time or making shopping an adventure, these Dallas area design thinkers are making their marks in their respective industries. The common thread? Dogged persistence. We talk with four who caught the “experiential wave” early.
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James Helm, VP of Design at Intuit [Photo: Intuit]
At the Helm: Intuit VP of Design on Being ‘Design-Led, Through and Through’
by | Sep 24, 2018
Intuit has embraced design thinking, says Intuit VP of Design James Helm. He talks with Dave Moore about the thinking that precedes formal design and how the company retains designers who may get multiple recruiting calls each week.
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My second year (in teaching high school English), things began looking up. I cracked the code and figured out how to motivate students. I had lessons I could improve upon. And I started getting curious — what could the sciences teach me about how we learn? Most of what I read at that time could be classified as pop psychology — secondhand accounts of “brain science” studies. ...One particular study involved our sense of smell and memory. I had been reading Robert Jutte’s 2004 book “A History of Senses,” and I stumbled upon this interesting remark: “Our sense of smell is most directly linked to memory.” Hmm — smell and memory are linked. I began to think how this could be applied to some of our creative writing assignments... Excerpt from “Seductive Interaction Design,” by Stephen Anderson [Sources: Capital One, Stephen Anderson]

Custom Build: An Acquisition and Ties to Higher Ed Led UX Thoughtleader to Capital One’s Garage

by | Sep 24, 2018
Q+A | Stephen Anderson, head of design at Capital One’s Garage, (literally) wrote the book on “Seductive Interaction Design.” He talks about finding talent and how design thinking is applied to daily life.
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Tatiana Miller, executive director of design at USAA [Photo, logo: USAA]
Users First: An Interview With USAA’s Tatiana Miller
by | Sep 24, 2018
Q+A | Tatiana Miller, executive director of design at USAA, tells Dave Moore how the company invests in design, what she's most proud of, and how she manages some 60 creative professionals.
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Jared Skinner and Shama Hyder
Dallas Architecture Studio ‘Bakes’ Marketing Into Physical Design
by | Sep 27, 2017
MADE partners social media marketing pioneer Shama Hyder and architectural designer Jared Skinner to work at the intersection of marketing, technology, and the physical environment.
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