Lucchese has launched a Dallas Cowboys collaboration after being named the team's official boot brand partner. The collection includes these "Legacy" boots. [Photo: Gustav Schmiege III]
Now those are what we call some "Cowboy" boots. To kick off a five-year partnership as the official boot of the Dallas Cowboys, Dallas-based Lucchese Bootmaker has launched a new Lucchese x Dallas Cowboys collaborative collection—for men, women, and even girls who like the 'Boys.
The Lucchese x Chris Stapleton collection culminates a collaboration that started five years ago with the 7-time Grammy winner's "product ideation." See how the idea got ideated—and how two Lucchese execs in the Dallas Design DIstrict had a hand in it.
Working with San Antonio-based bootmaker Lucchese, Immerss delivered a use case that gave the brand a real kick, with a live e-commerce shopping experience that moved the majority of Lucchese sales to direct-to-consumer. That turned the bootmaker from client to investor through a $1.1 million seeding check. Now Immerss is looking to raise millions more to become the "go-to solution" for live e-commerce.
Co-founder Patrick Jacobs told Dallas Innovates an early meeting with Lucchese's president led to a "lightbulb moment"—one that set Immerss on an innovative new path.
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North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
Dallas-Fort Worth is charting its own path in artificial intelligence. From applied AI to groundbreaking research to technical breakthroughs, our region leads in advancing real-world solutions. Behind every breakthrough and real-world solution are the individuals making it happen....
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Veteran executive and entrepreneur Mandy Price has been appointed a managing director of the Draper Richards Kaplan Foundation, one of the largest global venture philanthropy firms dedicated to supporting early-stage, high impact social enterprises....
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