Digital Marketing

Simpli.fi Names Former Cision CEO as Its New Chief Executive

by | Jun 12, 2025
Cali Tran brings extensive experience and a deep understanding of the media, advertising, and digital marketing landscapes to Simpli.fi, the Fort Worth advertising software provider said. He succeeds founder and CEO Frost Prioleau, who will become executive chairman.
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The Last Word: James Loomstein on ‘Why Digital Marketing Tactics Won’t Save Your Startup’
by | Jan 14, 2025
Digital marketing veteran James Loomstein shares why startups need to focus on core business problems, not quick-fix marketing tactics. Here are key insights from 10 years teaching at SMU Cox.
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Androvett Legal Media & Marketing Adds Digital Project Manager in Dallas
by | Aug 2, 2024

Ashley Smith has joined Dallas-based Androvett Legal Media & Marketing in the firm’s Dallas office as digital project manager.

Androvett is a full-service agency that provides public relations, marketing, advertising, and digital expertise to the legal community and various other businesses....

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‘From Chaos to Calm’: Mission-Driven Matchfire Gives Heart House a Digital Makeover

by | Jul 2, 2019
A chance encounter led to a rebranding that's aiming to amplify Heart House's mission—empowering refugee children to thrive in their new home country—in a way that's approachable, colorful, and diverse.
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Alexa
Imaginuity Connects University Park Residents Via Amazon Alexa
by | Oct 4, 2017
The city gives residents updated information through prompts such as, "Alexa, Ask My University Park, what’s in the news?"
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Meta Saas Startup: A Dozen Top Stories from 2018
Dallas-based BuzzShift Acquired by Ivie & Associates
by | Nov 21, 2016
The move helps Flower Mound-based Ivie & Associates delve deeper into digital marketing.
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Advice Interactive Upping Mobile Tech Offerings With Acquisition
by | Sep 12, 2016
McKinney-based Advice Interactive Group recently announced it has acquired Scanther Mobile.
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