Dallas-based Asset Entities Inc., a provider of digital marketing and content delivery services across Discord and other social media platforms, has acquired Ternary Inc., a cloud-based subscription management solution for Discord communities and Stripe-verified payment processor, and OptionsSwing Inc., an investment research and analysis education service.

The company said the acquisitions add valuable management team members, including Jason Lee, founder and CEO of both Ternary and OptionsSwing, who is moving to Dallas and will be chief technology officer of Asset Entities.

No financial details of the acquisitions were released.

“The acquisitions of both Ternary and OptionsSwing are a perfect match with the Asset Entities Team,” Arshia Sarkhani, Asset Entities’ chief executive officer, said in a statement. “These acquisitions are a tremendous opportunity for the future of Asset Entities and digital marketing and content delivery services as a whole, allowing creators to manage their businesses end-to-end. With the addition of Jason Lee and his team, our overall business operations will be strengthened, with increased marketing awareness and further expansion as well as additional recurring revenue.”

In addition to Lee, Janet Hung will become the company’s director of customer relations, Roberto Infante will become a senior software developer, and Daniel Montoya will become a senior sales director.

“I am excited to be moving to Dallas, Texas to join the Asset Entities Team. During the pre-acquisition stage, due diligence period, and extensive interview process, I was able to meet the management team and spend a significant amount with them at their headquarters in Dallas,” Lee said in a statement. “The office environment and atmosphere were incredible, and the team chemistry was undeniable.”

Asset Entities said each of these employees will work to maximize the integration of Ternary and OptionsSwing into Asset Entities.

Lee was a member of the 2021 Forbes Next 1000 list of leading young entrepreneurs, and was recognized as a Salesforce Alumni, the company’s elite group of former employees honored for outstanding professional accomplishments.

Asset Entities said that the acquisitions are intended to add new Discord and social media customers and expand its platform. Via Tenergy, the deal also will provide a Stripe-verified, state-of-the-art payment processing SaaS platform to Asset Entities’ AE.360.DDM suite of services for Discord communities and beyond.

Identifying tech to scale businesses

Lee has more than a decade as a leader in tech and is widely recognized for his strategic leadership and entrepreneurial skills, the company said, and spurs growth and innovation in technology and education. He launched Ternary in 2020 as its CEO.

Lee successfully identified key missing technology that creators and communities needed to scale their businesses, Asset Entities said.

In the first three years under Lee’s leadership, Ternary processed more than $10 million in total revenues (unaudited) on behalf of customers, processed over 130,000 successful transactions, and served over 120 different brands, businesses, and customers.

Lee founded and launched OptionsSwing in 2019 and, as CEO, scaled it from zero revenue to $1.7 million in recurring revenue (unaudited) in the company’s first 18 months. Since its launch, OptionsSwing has generated over $5 million in total revenue (unaudited).

Lee and his team at OptionsSwing designed, developed, and launched three separate FinEd products, received the GFEL Excellence in Education Award, earned a place on the Forbes Next 1000 list, all while building a company that has created a significant Instagram account with over 425,000 followers.

From 2014 to 2020, Lee played a significant role at Salesforce, where he progressed to the position of Lead Solution Engineer supporting some of the world’s largest enterprise brands and received several Salesforce certifications, underscoring his expertise in customer relationship management technologies.

For the two years before joining Salesforce, Lee was a technical solutions professional and tech analyst at AvePoint.

Asset Entities said that effective Nov. 10, Kyle Fairbanks, board member and executive vice chairman of Asset Entities, took over the role of chief marketing officer for Jackson Fairbanks.

With Jackson Fairbanks’ significant social media presence, he has been named director of socials and will be working with the marketing team.

Asset Entities Inc. provides social media marketing, management, and content delivery across Discord, TikTok, Instagram, Twitter, YouTube, and other social media platforms.

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