Dak Prescott

Dallas-Fort Worth Innovation Breakthroughs Mark 2025 Awards

D CEO and Dallas Innovates' Innovation Award winners are working to resurrect extinct species, launching autonomous trucks, reinventing military aircraft, and bringing AI into the physical world—and that's just the beginning. The 2025 awards showcase game-changing achievements—including Texas' first newly minted decacorn—across 17 categories of innovation. Here’s a look at the innovators leading the way.
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Cowboys-Bengals Game on Dec. 9 To Get Live ‘Simpsons’ Streaming Treatment
by | Oct 29, 2024
Think the Cowboys are a joke this year? Wait'll you see the Dec. 9 Cowboys-Bengals game transformed into the world of "The Simpsons" via real-time optical tracking and Beyond Sports technology. To be streamed live on Disney+ and ESPN+, the alternate Monday night telecast will give you something you can really laugh about.
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Dallas-Based PPA Tour Closes Merger with Major League Pickleball, Backed by $75M
by | Mar 1, 2024
The merger combines the leading individual bracket-style tour and team-based professional pickleball formats, with the PPA Tour and Austin-based MLP retaining their distinct brands and their unique formats. The consolidation is backed by a $75 million investment from multiple parties. Here's who's backing it—and where pickleball could be going next.
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English Soccer Star Harry Kane Joins OxeFit as Investor and Ambassador as Startup Closes Oversubscribed Series A2

by | Jun 2, 2023
Harry Kane becomes the latest pro athlete—and first soccer star— to join the OxeFit investor team alongside Dallas Cowboys quarterback Dak Prescott, professional golfers Dustin Johnson and Talor Gooch, and Miami Dolphins star Jalen Ramsey, among others.
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Dak Prescott Partners with Dude Perfect as an Owner of Major League Pickleball’s Frisco Pandas
by | Jun 2, 2023
When Dak Prescott is in a pickle, usually it's because an Eagles defensive lineman is chasing him around the backfield. But now the Dallas Cowboys QB has found a new pickle-related pursuit: He's become one of the owners of the Frisco Pandas, a Major League Pickleball franchise. The move comes just months after Frisco-based Dude Perfect became investors in the franchise, valuing the team at $5 million.
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Dallas Cowboys Help Net $113K for North Texas Nonprofits with Reliant Home Run Derby
Usually they race for the end zone, but Wednesday some of the Dallas Cowboys' top players swung for the fences at the Reliant Home Run Derby in Frisco. And whether they got dingers or popups, it was all for a good cause. Find out which Cowboy won for the second straight year—as two all-new 'Pokes players joined in the fun.
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Dak Prescott and Dirk Nowitzki Lend a Hand for a Good Cause
by | Apr 13, 2023
Dallas Cowboys QB Dak Prescott and Mavericks legend Dirk Nowitzki are each lending a hand to a Dallas-based nonprofit—literally. The newly launched My Hand My Cause has a mission of capturing fine art photos of "the most famous hands in sport, music, movies, art, medicine, science, and more" and selling them to help fund charities and foundations worldwide.
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Follow the Money: OxeFit Lands New Celebrity Backers, Dallas Biotech Raises $10M to Fight Cancer, Blockchain Investor Raises New Fund-of-Funds, and More

by | May 17, 2022
What companies are finding funding or having a big exit? From startup investments to grants and acquisitions, Dallas Innovates tracks what’s happening in North Texas money.
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NFL and PGA Stars Join $12.5M Raise for Plano-Based Workout Tech Startup
by | May 10, 2022
Plano-based digital fitness systems startup OxeFit has announced new funding from backers including PGA golfer Dustin Johnson and Los Angeles Rams cornerback Jalen Ramsey.

That brings OxeFit's total funding to more than $35 million, including existing backing from current and former Dallas Cowboys players Dak Prescott, Jason Witten, Dez Bryant, and Blake Jarwin.
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Dallas Cowboys QB Dak Prescott Is Leading 7- Eleven’s ‘Superfan Influencer Team’ With Juju Smith-Schuster and Erin Andrews
by | Aug 25, 2021
Dak is teaming up with Pittsburgh Steelers wide receiver JuJu Smith-Schuster and Fox Sports NFL sideline reporter Erin Andrews to lead the Superfan Influencer Team. 7-Eleven's goal: draft and train NFL fans across the country to hone their social media influencer skills—with $11,000 "signing bonuses" and a 2-day "training camp."
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