In June, Dallas Innovates wrote about how Chili's went viral on TikTok this year, snagging “over 200 million views" for videos about the chain's Triple Dipper menu offerings and stretched-out mozzarella sticks. Now Slate has taken a deeper dive into why the Dallas-based brand has become "the hottest restaurant chain in the country."
Dallas-based Brinker International saw its stock (NYSE: EAT) jump 16% last Wednesday. One big reason: Its Chili's Grill & Bar casual dining chain posted a Q4 sales jump of 31% for restaurants open at least a year. That marked the brand's third straight quarter of double-digit sales growth—with a 20% boost in foot traffic, not higher prices, contributed to the Q4 leap.
Tony Collins Art makes custom lighting, art, and metal work for restaurants and skyscrapers, and is known for building the rotating structure for the 1934 ExxonMobil Pegasus at the Omni Dallas Hotel.
After spending years in Dallas' highly urban Cedars neighborhood, TCA is moving 34 miles southeast to Kaufman's former city hall, fire station, and senior center property. And just in the nick of time—what could become a key city attraction was slated to be a parking lot.
Rita—a robot that seats guests, runs food to tables, and even sings "Happy Birthday"—has been tested in 10 Chili's restaurants in the Dallas area, California, and Florida. After performing correctly 99% of the time, she's now being expanded to 51 additional Chili's locations nationwide.
"To know Rita is to love her," says the SVP of Innovation for Chili's parent company, Brinker International. "Team members have realized she really is there to make their jobs easier."
MindHandle, a creative agency based in Dallas, and Element X/Post Asylum, a content creator that specializes in interactive experiences, worked together for six months to create Chili’s Stadium. [Image courtesy of MindHandle]
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