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![A USAA design workshop. [Photo: USAA]](https://s24806.pcdn.co/wp-content/uploads/2018/09/USAA_design_workshop_from_Tatianna_Twitter-940x436.jpg)
A USAA design workshop. [Photo: USAA]
Design With a Big ‘D’: Design Thinkers Leading the Way
by Dave Moore | Sep 24, 2018
Whether it’s slaying piles of paper receipts at tax time or making shopping an adventure, these Dallas area design thinkers are making their marks in their respective industries. The common thread? Dogged persistence. We talk with four who caught the “experiential wave” early.
![James Helm, VP of Design at Intuit [Photo: Intuit]](https://s24806.pcdn.co/wp-content/uploads/2018/09/JHELMS_headshot-360x203.jpg)
by Dave Moore |
Sep 24, 2018
Intuit has embraced design thinking, says Intuit VP of Design James Helm. He talks with Dave Moore about the thinking that precedes formal design and how the company retains designers who may get multiple recruiting calls each week.
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![Don Relyea, head of design at BBVA [Photo: BBVA]](https://s24806.pcdn.co/wp-content/uploads/2018/09/don_profile_color-1-360x203.png)
by Dave Moore |
Sep 24, 2018
Don Relyea — who Incorporated a 19-person core design team to BBVA Compass within a couple weeks — says that the addition of designers to global banking firm BBVA is introducing constructive problem-solving to operations across 35 countries.
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![My second year (in teaching high school English), things began looking up. I cracked the code and figured out how to motivate students. I had lessons I could improve upon. And I started getting curious — what could the sciences teach me about how we learn? Most of what I read at that time could be classified as pop psychology — secondhand accounts of “brain science” studies. ...One particular study involved our sense of smell and memory. I had been reading Robert Jutte’s 2004 book “A History of Senses,” and I stumbled upon this interesting remark: “Our sense of smell is most directly linked to memory.” Hmm — smell and memory are linked. I began to think how this could be applied to some of our creative writing assignments... Excerpt from “Seductive Interaction Design,” by Stephen Anderson [Sources: Capital One, Stephen Anderson]](https://s24806.pcdn.co/wp-content/uploads/2018/09/Stephen-Anderson_CapitalOne_Garage-360x203.jpg)
by Dave Moore |
Sep 24, 2018
Q+A | Stephen Anderson, head of design at Capital One’s Garage, (literally) wrote the book on “Seductive Interaction Design.” He talks about finding talent and how design thinking is applied to daily life.
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