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Shaquille O’Neal with BeatBox, the Texas-based, fruit-flavored alcoholic beverage brand he joined as both investor and “teammate.” [Photo: Beatbox]

The Last Word: Shaq On His ‘Teammate Mentality’ — and Why He Follows Mark Cuban’s Investment Moves

by Quincy Preston | Jul 16, 2025

The NBA legend invested in BeatBox after reflecting on a call from Cuban, as he told People in a recent interview. Just weeks earlier, Shaq told WFAA he’s “75% gonna move [to Dallas] full time.”

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The Last Word: On Dallas-Based Jam Vino’s Appearance on ABC’s ‘The View’

by David Seeley | May 20, 2025

On May 6, "The View" co-host Whoopi Goldberg shared some of her "favorite things" on a Mother's Day gift edition of the ABC show. One of her favorites? Jam Vino, a line of wine-infused jams from Dallas-based Founder and CEO Chef Lori Rogers.

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A Daisy Duo: Dallas-Based Daisy Brand Partners with ‘Bachelor’ Star Daisy Kent

by David Seeley | Aug 7, 2024

America's best-selling brand of cottage cheese and sour cream wooed Daisy Kent from afar by running commercials during her "most pivotal moments on screen." Now they've made their Daisy duopoly official with a new marketing partnership.

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The Last Word: Jordan Fisher On Becoming Part Owner/Creator at Complexity Gaming

by David Seeley | Jul 18, 2022

Jordan Fisher has done everything from winning ABC's "Dancing With the Stars" to acting in "Hamilton" on Broadway to being a music artist to starring in movies like Netflix's "Work It." Now he's going big with gaming. Fisher recently became part owner and content creator at Complexity Gaming, the esports organization headquartered at The Star in Frisco. As a part owner, he has good company: the Dallas Cowboys' Jerry Jones and investor John Goff are part owners, too.

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