Sweden-Based Axis Communications Opens New Experience Center in Frisco

Axis' new experience center at 17 Cowboys Way in Frisco showcases the company's growing portfolio of network cameras, access control, and network audio devices for security and surveillance industries.

Axis Communications has opened its latest Axis Experience Center at The Star development in Frisco, replacing its original Irving AEC location with a larger, state-of-the-art facility built to accommodate the need for a greater Axis presence in North Texas, and to better serve customers by showcasing the growing Axis product portfolio and its partner ecosystem.

The new location at 17 Cowboys Way, Suite 700, also offers additional meeting space, with plans to expand staffing in the future, the company said.

Founded in 1984, Axis manufactures network cameras, access control, and network audio devices for the physical security and video surveillance industries. It has roughly 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions.

“Axis is excited to expand into one of the most prominent business hubs in Texas, bringing our world-class security technologies and expert support to local organizations across industries,” Steve Stanberry, business area director, South Central at Axis Communications, said in a statement. “We look forward to meeting and working with local enterprises to enable enhanced safety and security efforts in addition to increased business value. With this grand opening, we’re proud to further our core mission of fostering a smarter, safer world with state-of-the-art technology solutions.”

Left to right: Axis Communications Area Technical Manager Robert Drozd, Business Area Director Steve Stanberry, Senior Director of Sales Larry Newman, and Area Marketing Manager Lilian Marquez. [Photo: Business Wire]

Sweden-based Axis, which has another Texas AEC in Houston, said the new location will serve various industries across North Texas such as defense, financial services, healthcare, and information technology, offering localized on-the-ground support and opportunities to demonstrate innovative Axis technologies across video, audio, access control, and analytics, as well as solutions offered by Axis technology integration partners.

As an integral part of the Dallas-Fort Worth region—and as the third most populous city in Texas—Dallas is a center for technological innovation and hosts the corporate headquarters of approximately 6,000 companies, resulting in the DFW economy being the fourth largest in the U.S, the company said.

Axis added that along with some of today’s most innovative companies, the new Axis AEC will integrate itself into the community not only as an economic driver, but as a technological visionary as well.

What Axis offers at its new Frisco location

The new 15,000-square-foot AEC is double the size of the former Irving facility. Axis said it is unlike any the company has unveiled thus far, with a completely different style and unique features including, per the company:

  • A Solutions Theater where visitors can see different Axis technologies working together under one software solution (AXIS Camera Station), as well as an Interactive Solutions area where visitors can engage in hands-on learning around how Axis products actually work together.
  • An Image Usability Lab, which includes custom displays to demonstrate how Axis solutions perform under challenging scenarios.
  • A dedicated Demo Room with a large-screen video wall to review footage captured by Axis devices.
  • Analytics Alley, showcasing many of the different analytics Axis offers to enhance security systems.
  • The Partner Pavilion, highlighting third-party vendor technologies that work well with Axis products and provide solutions for difficult applications.

Axis said it enables a smarter and safer world by creating solutions for improving security and business performance. It offers solutions in video surveillance, access control, intercom, and audio systems that are enhanced by intelligent analytics applications and supported by high-quality training.

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