Southlake-based Logile, a leading retail labor planning and inventory management SaaS platform, has named Brett Friedman as chief revenue officer.
Friedman will take the lead in revenue generation and marketing operations, helping position Logile as the top provider of store-level planning, scheduling, and task performance, the company said.
Purna Mishra, President and CEO of Logile, said that Friedman is the “right leader” at the right time.
“He is a visionary sales and marketing executive with a track record of propelling growth at retail technology and workforce management SaaS companies similarly situated to Logile,” Mishra said in a statement. “His deep knowledge of retail, and the global retail market, as well as his experience leading global sales and marketing efforts, will further drive Logile’s revenue growth and provide exceptional value to our customers.”
Mishra added that he was confident that Friedman would have a “transformative impact” on the company and would help make Logile “the vendor of choice” for “store-level planning and connected worker solutions.”
With more than 30 years of sales, strategy, and marketing leadership expertise, Friedman will lead Logile’s revenue-focused strategies. He has extensive experience driving revenue growth in a number of industries and leading transformational growth at workforce management and retail technology SaaS companies, the company said.
Friedman served as chief revenue officer at Reflexis Systems (now Zebra), along with a number of leadership roles at Infor, SAP, and i2.
“I am thrilled to be part of the Logile team,” Friedman said. “Logile’s vision of retail workforce management, store inventory planning and connected worker is uniquely positioned to drive value for retailers. I am fully committed to leveraging my experience, skills and industry resources to propel the organization forward.”
Logile, which uses AI, machine learning, and industrial engineering to boost profitability, is a top retail labor planning, workforce management, inventory management, and store execution provider used in thousands of retail locations in North America, Europe, Asia, Australia, and Oceania.
Earlier this year, we told you how Logile released its Forecasting Pilot program, making it available to all retailers. In January, the company closed a Series A investment from Sixth Street Growth.
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