Southern Glazer’s Wine & Spirits announced a virtual platform to provide diverse- and women-owned brands in the wine, spirits, CBC, and non-alcoholic beverage industry with its Incubator Academy, free eLearning modules aimed at increasing their potential for commercial success.
Southern Glazer’s, one of the world’s top distributors of beverage alcohol, is headquartered in Miami with a base in Dallas.
“Southern Glazer’s values the contributions and innovations that diverse- and women-owned brands bring to the wine and spirits industry and is committed to investing in their growth potential,” Gene Sullivan, chief sales and marketing officer, said in a statement. “By participating in the Southern Glazer’s Incubator Academy, participants will acquire valuable knowledge necessary for them to gain or expand distribution of their brands. The long-term goal is to position more diverse- and women-owned brands for success, resulting in an increased selection of diverse brands in the marketplace.”
Proprietary eLearning modules
The proprietary eLearning modules offer diverse- and women-owned brands, and their employees, educational coursework in critical topics, starting with creating a sales pitch, and the fundamentals of on- and off-premise math, the company said.
Additional courses will be launched over the coming months.
Southern Glazer said that diverse-owned distillers and wine producers are underrepresented in the industry because they historically lacked access to networks, representation, and industry tools and resources.
Increasing distribution opportunities
With the launch of Incubator Academy, Southern Glazer’s said it puts action behind its commitment to increase distribution opportunities for a more diverse group of beverage brands. The company said that this is the first and only beverage alcohol distributor-led education program aimed at delivering important industry business learning to diverse- and women-owned brands.
The self-paced coursework was developed by Southern Glazer’s internal brand building experts in partnership with several members of its departmental leadership. Initial course topics offered include:
To ensure participants are prepared to successfully complete the courses, certain prerequisites are required. Qualified candidates can review these requirements and register for Incubator Academy here.
Southern Glazer’s said it has implemented several programs to support the commercial success and growth of diverse- and women-owned brands, including a new content section on its SGProof.com eCommerce platform featuring no-cost editorial content highlighting diverse- and women-owned supplier partners.
Southern Glazer’s Wine & Spirits has operations in 44 U.S. states, the District of Columbia, and Canada.
Qualified candidates can review the requirements and register for Incubator Academy by going here.
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