Fort Worth-based mixed-use developer Trademark Property Co. announced that the city of Arlington has approved its request to rezone Lincoln Square as a mixed-use gathering place along Interstate 30.
The company said a new name—Anthem—was selected for the 40-year-old shopping center, and it will go into effect at the start of demolition, which should begin in the second quarter of 2025. Trademark said the name is indicative of the honor, pride, authenticity, and unification the property and surrounding areas stand for.
Trademark said the approval will pave the way for the 45-acre shopping center to be redeveloped into a modern gateway to the city with a walkable and upscale mix of uses including retail, hotel, office, residential, and entertainment.
[Aerial view rendering: Dwell Design Studio]
Located at the Southwest corner of Collins Street and Interstate 30, Lincoln Square is a few hundred feet away from the Texas Rangers and Dallas Cowboys stadiums.
“We have carefully listened to the community and City of Arlington to fully understand their hopes and dreams for a reimagined Lincoln Square,” Jeff Johnson, managing director of development at Trademark, said in a statement. “This is a truly transformational project and a new point of connectivity for the greater metroplex. With the right mix of uses and a vibrant public realm, Anthem will become a lively destination that brings people together to share joy and make memories.”
‘A first-class destination’
Trademark said it will build on existing surface parking and reimagine the building footprint. Trademark said that it anticipates that roughly 229,000 square feet of the shopping center will be demolished, 243,000 square feet of legacy space will remain, and 65,000 square feet will undergo renovations.
Trademark has planned an activated green space at the center of the property that will host outdoor concerts, wellness classes, artist markets, and other community events. Once completed, the initial phase of Anthem will feature roughly 152,000 square feet of new retail and restaurants, 125,000 square feet of modern office and coworking space, up to a 200-key hotel, and 355 apartments built to NGBS and LEED bronze minimum standards.
[Rendering: Dwell Design Studio]
“With new shops and restaurants, inviting green space for community events, and attractive places to work and stay, Trademark’s redeveloped Anthem will be a first-class destination for Arlington residents and visitors alike,” Arlington Mayor Jim Ross said in a statement.
Trademark said it has engaged with the local community over the past year to make key decisions regarding the site.
Working closely in a public-private partnership with the city of Arlington, Trademark said it prioritized local market research through surveys, planning sessions and community meetings. The mix of uses, name change, and overall strategy behind the redevelopment all have been heavily influenced by input from the community, the company said.
[Rendering: Dwell Design Studio]
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