When it comes to website load times, every second counts.

Rockwall entrepreneur Roberto Inetti has developed an algorithm that can enable websites to load in one second or less using one line of code.

“As an internet user and as a developer, it’s hard for me to understand that the average time load for websites is in between 4-6 seconds, some 8 seconds,” Inetti said. “It’s just unacceptable.”

Through his startup ROBOAMP, the Uruguay native is dedicated to making website operations a little smoother for both user and administrator.

He said especially for e-commerce websites, those seconds can add up to dollars lost as a result of frustrated consumers bailing on their shopping carts if pages don’t load quick enough.

The longer it takes for a website to load, the bounce rate or people leaving the website, increases, Inetti said referring to statistics released by Google.

According to Google, 53 percent of users will abandon mobile sites that take longer than 3 seconds to load.

In February, Google released a white paper on mobile page speed. It said 53 percent of users will abandon mobile sites that take longer than 3 seconds to load.

About two years ago, Google launched its open-source AMP project. AMP or Accelerated Mobile Pages aims to improve the internet user experience with nearly instant load times across platforms.

“We want web pages with rich content like video, animations, and graphics to work alongside smart ads, and to load instantaneously,” Google said in a 2015 blog post about the project.

Implementing AMP has helped media brands such as Hearst and The Washington Post reduce page load times and increase returning users. For e-commerce sites such as French organic retailer Greenweez, it’s doubled mobile conversions.

Image courtesy of ROBOAMP

ROBOAMP TRANSLATES WEBSITES INTO GOOGLE AMP HTML

Right now, AMP websites are the exception. A few years from now, Inetti believes they will be more the norm.

“One of the reasons Google is rewarding those websites with AMP is because they want more people using the technology. I think we’re helping with that,” Inetti said.

ROBOAMP’s algorithm translates web pages to make them AMP-compliant.

“We take your HTML, which is not AMP-compliant. We change all the HTML tags to the Google AMP HTML on the fly,” Inetti said.

Inetti said he plans to sell the service to web development companies as well as marketing and ad agencies as a white label solution.

“At the end of the day, we aren’t just selling fast websites, we are selling the ultimate asset which is time.”

Roberto Inetti

“They don’t have to spend their time; they don’t have to train new people,” Inetti said. “They just hire us and resale our service to their customers.”

The three-member team — Inetti and two friends who live in Uruguay and India — have taken the business from inception to about 15 clients in less than six months.

Brands ROBOAMP works with include local companies Reap Marketing, Osky Blue, and Callbox Storage. It’s also in talks with Plano-based J.C. Penney, Inetti said.

So far, Inetti has bootstrapped the business, but he said ROBOAMP is in the process of raising a seed round and applying to accelerators to continue its growth.

In the next year, Inetti said he wants to have 1 million websites using the technology.

“At the end of the day, we aren’t just selling fast websites, we are selling the ultimate asset which is time,” Inetti said.

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