Plano-based RKD Group, a leading fundraising and marketing solutions provider to nonprofits in North America, announced additions and promotions to its leadership team that it said emphasize the firm’s commitment to client experience, transformational results, and continued growth.
“The recognition of these three talented professionals underscores our commitment to our clients and giving them the best, most thoughtful, most forward-looking approach possible,” CEO Chris Pritcher said in a statement.
The company said that Lori Read has been promoted to executive vice president of strategic growth. RKD said her ability to pair the unique challenges faced by nonprofits with innovative solutions will help accelerate client growth.
“I’m thrilled to be a part of such a dynamic and diverse team with a deep commitment to nonprofit growth. We’re putting our money where our mouth is—investing in new practices, technology and approaches,” Read said in a statement. “RKD’s culture is one of ‘trusted advisor,’ and I’m eager to continue to serve as a resource to help nonprofits push beyond incremental growth.”
Stephanie Russell has joined RKD as executive vice president of strategy & decision science, bringing more than two decades of advanced, audience-centric marketing and client service experience to the firm. RKD said her knowledge of the changing digital, direct mail, AI, and data science landscape will help propel the practice of philanthropy forward.
“We’re at a unique inflection point in fundraising as inflation rises and donor trust declines—we must lean in and shift, embracing the disruption like we’ve seen in the commercial marketing space,” Russell said. “I’m incredibly proud to join an organization who champion the missions of their clients, and my focus is sharpening proactive, omnichannel audience-centric strategies fueled by insight.”
Tamara Wheeler joins RKD as senior vice president of client partnership. With client-and-agency perspective, alongside two decades of expertise, Wheeler is passionate about elevating client experience to exceed expectations, the company said.
“Serving partners is a real privilege, and the most effective partnerships require active engagement, intentional collaboration and continuous improvement,” Wheeler said. “I’m thrilled and humbled to join RKD and the Missions team to leverage the right tools, talent and technology to solve today’s challenges and advance growth.”
Pritcher said that RKD “is taking steps to better enable success for our nonprofit clients, exceeding their expectations for their experience with a more proactive strategy and acceleration of growth.”
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