Dallas-based Smoothie King announced that its newest franchisee is rapper and smoothie lover 2 Chainz.
The company said that 2 Chainz, in partnership with longtime Smoothie King franchisee and friend Philip Jones, is opening a Smoothie King kiosk inside State Farm Arena in Atlanta, just in time for the Atlanta Hawks NBA Draft Party on June 26. Smoothie King became the official smoothie partner of the team in 2023.
“As we continue to expand, we’re thrilled to welcome 2 Chainz to our franchisee family—not to mention in collaboration with one of our great partners in the Atlanta Hawks,” Smoothie King CEO Wan Kim said in a statement. “2 Chainz’s passion for health and wellness aligns perfectly with our mission to inspire a healthy and active lifestyle; that coupled with his entrepreneurial spirit, embodies the essence of our brand and makes this a perfect match.”
Kiosk to be unveiled Wednesday during Hawks’ NBA Draft Party
The company said that the new Smoothie King kiosk inside State Farm Arena will be unveiled Wednesday during the Atlanta Hawks NBA Draft Party. Smoothie King said that fans attending the venue will be able to choose from a variety of Smoothie King’s most popular blends, including Angel Food, Gladiator Vanilla, Caribbean Way, and more.
Smoothie King said it already has a robust presence in Atlanta, and this new location further solidifies its presence in the market.
“I visit Smoothie King at least twice a week, so this partnership has been a long time coming,” 2 Chainz said in a statement. “Opening a Smoothie King in State Farm Arena felt like the right move for me. Throughout my health journey, I’ve been mindful of my choices, and when I go to games and events it’s no different—I’m always looking for nutritious options and Smoothie King is in a class of its own when it comes to delicious smoothies with no added sugar. I’m proud to join the brand.”
Andrew Saltzman, EVP & chief revenue officer of the Atlanta Hawks & State Farm Arena, said the addition of a Smoothie King franchise is good for the team and the venue.
“This is an incredibly exciting time for our franchise and the entire community,” he said. “Having two of our favorite partners in 2 Chainz and Smoothie King select State Farm Arena for a new location is a perfect fit. Our fans will enjoy having another nutritious and delicious option at games and concerts.”
Smoothie King, the original U.S. smoothie franchise, was founded in 1973 and is a privately held company with more than 1,200 units worldwide.
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