Dallas-based The Pursuant Group, a full-service platform of fundraising and technology companies, has acquired Causemo, a fundraising intelligence and donor segmentation platform headquartered in Boston, Massachusetts.
Trent Ricker
The acquisition is a continuation of The Pursuant Group’s efforts to invest in data-driven technology solutions for nonprofits, according to a statement.
“Causemo will play an important role in advancing Pursuant Insights capabilities and our focus on innovatively serving the nonprofit market in the emerging data, analytics, and insights space,” Trent Ricker, Pursuant’s CEO, said in the statement. “Causemo is powerful enough to drive the largest organizations in the industry yet also easily accessible to the smallest organizations that need data-driven fundraising strategies.”
The Causemo deal is the second acquisition of a data-centric software company for Pursuant this year, following the acquisition of Advizor Solutions.
Pursuant Group will continue investing in Causemo platform
Causemo empowers fundraisers with actionable data intelligence so that nonprofits can quickly profile and segment their donors and take the next steps toward custom donor experiences, according to the statement. It helps organizations see their data, act quickly on it, and raise more money by identifying and targeting donors who have the ability to give now.
“Visualizing your fundraising data is truly just a few clicks away with Causemo. Gone are the days of going to IT and waiting 10 days to get a report back. With Causemo, our goal is to empower fundraisers and marketers with access to a data platform that actually gives them insights at their fingertips and recommendations on how to apply those insights,” Bret Siarkowski, Causemo co-founder and senior vice president of technology at Pursuant, said.
Bret Siarkowski
Pursuant is expected to continue to invest in analytics, insights, and donor experience technology and services through its Causemo deal.
“What’s exciting about Causemo is the application to fundraising and nonprofit marketing. There are many business intelligence (BI) tools out on the market that can give organizations data visualization. Causemo is the only self-serve, cloud-based BI tool built specifically for the purpose of fundraising intelligence,” Hilary Noon, executive director of Pursuant Insights, said. “Within the platform, organizations can visualize their fundraising and direct response data, and segment based on the data findings. All of this comes at an affordable price point, and for this, we are excited to offer greater access to innovative data tools.”
Causemo platform has unique fundraising toolset
The Causemo platform provides tools designed specifically for fundraising.
Causemo is integrated with Salesforce, and already has served several prominent organizations such as Feeding America, Mothers Against Drunk Driving, and Boys and Girls Clubs of America.
Pursuant, founded in 2001, plans to accelerate investments in Causemo’s product development and integrate it into Pursuant Insights’ growing suite of analytics and technology solutions.
The Causemo office will still remain in Boston after the acquisition is completed.
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