Plano-based JPAR-Real Estate has made strategic promotions and internal restructuring intended to bolster its leadership team and move forward in its vision for the future.

JPAR said the changes reflect the company’s commitment to operational excellence, scalable technology, brand evolution, strategic growth, and nationwide expansion.

“I am incredibly proud to announce these strategic promotions and organizational changes within JPAR-Real Estate. These appointments represent not just a shift in roles but a bold statement of our commitment to excellence, innovation and unparalleled service,” Chris Sears, president, JPAR-Real Estate, said in a statement. “With this exceptional team in place, we are poised to enter into a new era of growth, solidifying our position as a leader in the real estate industry.”

Operations and sales growth

Laura O’Connor has taken on the role of chief operating officer, overseeing all operational facets of the company, including both the Texas brokerage operations and JPAR’s nationwide franchise division. The firm said her extensive experience and leadership skills position her as a driving force behind JPAR’s continued success.

She will maintain her role as president of JPAR’s Affiliated Network overseeing both growth and service to existing affiliated owners.

JPAR said Tiffani Marroquin’s new role as leader of franchise expansion efforts nationwide recognizes her contributions to the operations and sales sides of the organization over the past four years.

Under her leadership, JPAR said its growth strategy will shift focus to a higher quality, lower quantity approach to expansion and revitalize the brand’s commitment to driving growth for those already affiliated. Marroquin will drive expansion nationwide, focusing on identifying growth avenues and cultivating partnerships to enhance the brand’s visibility and impact.

Other promotions

Howard Ashkinos has been named the vice president of strategic initiatives, JPAR-Real Estate. The firm said his insights and forward-thinking approach will be instrumental in identifying and implementing high-impact initiatives that drive growth, innovation, and operational excellence across brokerage operations in the state of Texas.

Lisa Sennstrom has been promoted to the role of vice president, operations JPAR Affiliated Network. She will spearhead initiatives optimizing operational processes and streamlining network operations across affiliated branches.

Scott Schafer has been appointed as the vice president of Technology, JPAR-Real Estate. In this role, he will lead efforts to leverage cutting-edge technology solutions, enhancing the efficiency of JPAR’s operations and empowering agents with innovative tools.

Anissa Kalbasky has been promoted to creative director, JPAR-Real Estate. The firm said her visionary approach to design and branding will be instrumental in shaping its visual identity and marketing strategies.

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