Photo courtesy of ADVAM

ADVAM, a provider of parking payment technology, is planning to open a regional headquarters in Dallas-Fort Worth.

Julian Sperring-Toy, ADVAM’s managing director for the Northern Hemisphere, said the Dallas region offered a central location for attracting U.S. clients from coast to coast. He also noted that the region offers optimal flight accessibility to the company’s development and support centers in the United Kingdom and Australia.

“An additional factor, however, is the fact that Dallas is a growing tech hub, with other great innovation companies in close proximity and a wealth of talent,” he said. 

“An additional factor, however, is the fact that Dallas is a growing tech hub, with other great innovation companies in close proximity and a wealth of talent.” 
Julian Sperring-Toy

The company hasn’t confirmed a location for the regional headquarters, but looks to do so soon. 

The Dallas Fort Worth International Airport signed a contract with the Manchester, England-based firm earlier this year to develop a technology solution to make the best use of the airport’s 31,800 parking spaces.

The three-year, $315,093 contract tasked ADVAM to create a system to help travelers find available parking spaces using a phone application and to help the airport switch to a variable pricing system, reported the Fort Worth Star-Telegram earlier this year. A variable pricing system will enable the airport to adjust pricing for parking such as providing cheaper, discounted pricing during low-demand times and higher rates during times of high demand.