OrderMyGear, the Dallas-based online store platform for selling custom-branded merchandise to groups, announced that Mykayla Goodwin has been named vice president of strategy, where she will play a key role in identifying growth opportunities and guiding company strategy through market research and strategic planning.
“Mykayla has played an enormous role since she started with us in product marketing,” CEO Leonid Rozkin said in a statement. “Her understanding of the industry, our clients, and our solutions is second to none. She was instrumental in helping us identify BrightStores as the ideal acquisition to create a clear leader in online stores. Today she turns her attention to ensuring the success of the integration and will work closely with clients to help us identify ways to continue fueling their growth and make technology easier along the way.”
Goodwin, who joined OMG in 2019, has positioned herself as a trusted strategy and product marketing leader, OMG said. She also has built the product marketing function and supported the OMG team in multiple roles, including marketing, product management, and strategy.
Blazing the trail for group commerce
Goodwin is leading the integration of OMG and BrightStores following the recent acquisition, bringing together two market-leading technology platforms in the sporting goods and promotional products space.
She also will continue to assist with positioning to ensure prospects and clients understand who OMG is and how the company helps promotional product distributors, apparel decorators, and team dealers grow online sales, the company said.
“I am thrilled to take on this new role and continue working with the best team in the business,” Goodwin said in a statement. “The growth of eCommerce combined with OMG’s strong reputation and commitment to providing market-leading technology for selling branded merchandise online makes it an especially exciting time to be in this position. I look forward to collaborating with our talented team and clients as we blaze the trail for online stores and group commerce, together.”
Before coming to OMG, Goodwin led product marketing at Kibo Commerce, an enterprise B2C and B2B commerce solution for retailers, where she was responsible for positioning and messaging, analyst relations, and market intelligence.
OrderMyGear is a market-leading technology for promotional product distributors, apparel decorators, and team dealers to create custom-branded, retail-like online stores.
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