Omni Hotels & Resorts Names New Chief Marketing Officer

Michael Innocentin has been named chief marketing officer by Dallas-based Omni Hotels & Resorts, a role in which he will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns.

Innocentin will also direct Omni’s customer engagement and Select Guest Loyalty programs. He will report directly to Jeff Doane, Omni’s chief commercial officer.

“I’ve had the opportunity of working with Michael in the past and am always impressed by his creativity and passion for innovation,” Doane said in a statement. “With his extensive background in hospitality sales and marketing, he brings a wealth of experience and amazing ideas that I know will help us elevate our marketing to a new level. I’m particularly excited about his enthusiasm for creating unique, data driven campaigns that will truly reflect our brand’s personality and drive revenue growth.”

Innocentin’s career covers more than 20 years in the hospitality industry. Before joining Omni, Innocentin served as SVP of Commercial Projects at Fairmont Hotels. He has also held various leadership positions at Accor, including SVP of marketing, North America and vice president, E-Commerce & Digital, North America.

In those roles, Innocentin oversaw marketing and digital strategies across multiple brands and geographies. He developed pre-opening strategies and marketing plans for key hotel openings, launched experiential campaigns, and managed digital marketing, E-Commerce, and online reputation management. He has also worked on loyalty, partnerships and retail experience for the Fairmont brand.

“I’m excited to join Omni because of its commitment to exceptional guest experiences and its diverse portfolio of hotels & resorts,” Innocentin said. “I look forward to collaborating with the team to create innovative campaigns that showcase the brand’s distinct offerings that resonate with the guest. My focus will be on developing a comprehensive marketing strategy that aligns with our financial and branding objectives, delivering exceptional results and elevating our brand.”

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