Podcasts are popping up everywhere. And with good reason.
Dallas-based Compass Datacenters is the latest company to enter the booming world of business podcasting with “Not Your Father’s Data Center Podcast,” which launched this week. Hosted by Raymond Hawkins, Compass Datacenter’s chief revenue officer, the show will feature thoughtleaders in the industry to discuss the latest trends, opportunities, and challenges.
“We want the podcast to be informative and entertaining for everyone in the industry. If our peers end up listening in their cars or while they’re exercising, we’ll have achieved our goal,” Hawkins said in a statement. “After all, work should be fun.”
More and more businesses are harnessing the power of podcasting. According to statistics from Nielsen, more than half of the U.S. population has listened to a podcast and a third listen on a regular basis (every month or more often). Some 52 million people say they are fans of business podcasts, placing that niche in the top 15 genres. Other popular themes include TV and movies, news and politics, sports, and comedy.
B2B podcasting is increasing in popularity in North Texas and beyond, with numerous local companies, institutions, and professionals producing podcasts for many interests, from video game designers and techies, to entrepreneurs and healthcare workers.
The Compass Datacenter podcast will cater to the interests of the information services industry. Future episodes will cover topics like market trends, a looming water shortage, and technology journalism.
The first episode features Ty Miller, chief revenue officer at Stack Infrastructure, and Joe Goldsmith, chief revenue officer at NTT Data Centers, discussing “What to expect in 2020?”
According to the Dallas Regional Chamber, more than 400 Dallas-Fort Worth-based firms employing more than 13,000 people are engaged in data processing, hosting, and related services.
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