Joe Martin was appointed chief commercial officer and Antonio Carriero was named chief digital officer and general manager of EMEA at Richardson-based Fossil Group Inc. in February, the company said.

“The expertise and proven record of sustainable, long-term results that both Joe and Antonio bring to the company make them ideally suited to advance our turnaround strategy as we focus on building a stronger, more innovative watch business that creates long-term value for all our stakeholders,” Fossil CEO Franco Fogliato said in a statement.

Fossil said the appointments underscore its commitment to returning to profitable growth and creating long-term shareholder value.

Commercial and digital leadership

Martin will oversee all global revenue-generating activities, with a focus on building a scalable, high-performing commercial organization. Prior to joining Fossil, he served as senior vice president of wholesale, team services, omni operations, and marketplace for North America at Adidas, where he played a key role in driving turnaround efforts globally and regionally. He previously held sales leadership roles at companies including 3M.

“I am thrilled to join an iconic global brand like Fossil,” Martin said. “I look forward to serving our people, our business, and building long-term value for our stakeholders across the globe.”

‘A deep connection’ to the industry

Carriero is responsible for Fossil’s global technology strategy, operations, cybersecurity, and the development of future capabilities. He also leads the commercial business for the company’s EMEA region.

He brings extensive experience in digital transformation, IT optimization, and e-commerce growth in the luxury and consumer goods sectors. Most recently, Carriero served as chief digital and information officer at Salomon (Amer Sports), where he enhanced IT and digital capabilities with a focus on e-commerce revenue. He previously held senior digital and technology roles at Breitling SA and Richemont Group, helping to advance digital strategy and innovation.

“Having dedicated much of my career to the watch and jewelry industries, I am excited to join Fossil as chief digital officer and general manager EMEA,” Carriero said. “I have a deep connection to this industry and its rich legacy, and I look forward to collaborating with talented teams to accelerate growth, drive meaningful impact, and shape the next chapter of our journey together.”

Fossil is a global design, marketing, distribution, and innovation company specializing in lifestyle accessories.

Under a diverse portfolio of owned and licensed brands, its offerings include watches, jewelry, handbags, small leather goods, belts, and sunglasses.

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