You may have thought yesterday was IRS Tax Deadline Day. True, but April 15 was also National Laundry Day. Addison-based Buff City Soap decided that was the ideal time to introduce its new, first-ever “laundry-forward fragrance”—Fruits with Benefits—for the full laundry lifecycle.
The Fruits with Benefits formulation builds on the cleaning power of Buff City Soap’s laundry soap, embedding itself into fabric fibers for “an uplifting, everyday freshness that lasts on clothes, bedding and towels,” Buff City said.
Primarily designed for laundry care across various laundry soaps, scent boosters, and dryer balls, the fragrance line also extends across a wide range of home, cleaning, and body care products spanning room spray, foaming hand soap, body wash and lotion, bar soap, multi-surface cleaner and more, Buff City said.
Rebecca Latacz, CMO at Buff City Soap, called the product line “a category game-changer—scents designed for fabric care need to bloom in the wash, withstand the heat of the dryer and fuse to fibers for days of enduring freshness without becoming overwhelming.”
“There’s no better time than now for those looking to level up their laundry routine,” she added in a statement, alluding to a buy one, get one 50% off promotion running through April 19, both online and in-store across all the brand’s makeries—including 16 locations in Dallas-Fort Worth alone.
Company’s second new scent launches as well
Along with the Fruits with Benefits launch, Buff City Soap’s introduced its second new scent Wednesday. Called Alter Ego, it’s described as “the side of everyone that’s smoother, warmer and glowier, featuring rich, silky notes of saffron, jasmine, sheer musk, precious amber and cedarwood.”
Buff City called Alter Ego a scent that’s available to gift across a wide range of home, cleaning, and body care products including shower oil, hand and bar soap, multi-surface cleaner, candle and more.
Buff City Soap says all its products are plant-based, made with simple ingredients, free from harsh chemicals, and are available across its more than 200 local makeries nationwide and its website.
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R E A D N E X T
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Enrique Ramirez—a former longtime Pizza Hut executive—joined Buff City Soap in March 2022. The company said he's been instrumental in leading the continued growth of the brand through his role as president and CFO while serving alongside Dorvin Lively and the board of directors.
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