Veteran technology executive Steve Maher has joined Dallas-based Monetate as chief executive officer. The leading personalization platform said it aims to build personal and meaningful digital connections between ecommerce brands and their global customers.
Monetate said Maher is a proven leader in scaling AI-driven customer experience platforms and said he’s joining the company as it accelerates its evolution into AI-fueled search, discovery, and dynamic merchandising solutions.
“Steve’s strategic vision and operational excellence make him the ideal leader to scale Monetate’s impact,” Monetate Chief Revenue Officer George Kanuck said in a statement. “His proven track record of driving global expansion and deep understanding of AI-driven customer experiences positions us perfectly to accelerate our growth and continue delivering innovative solutions.”
With more 20 years of enterprise technology leadership, Maher has a record of driving hyper-growth through geographic, vertical, and product expansion, Monetate said. Before Monetate, Maher led organizations at growth-stage companies and Fortune 500 firms. The company said that Maher’s expertise aligns with its ambitious vision to transform how companies leverage AI and natural language processing (NLP) to deliver intuitive, personalized customer journeys.
“Monetate sits at the intersection of AI innovation and commerce, with unmatched potential to help brands turn data into dynamic, profitable customer experiences,” Maher said in a statement. “I’m energized to lead this next chapter, where we’ll deepen our investments in AI-driven tools like Personalized Search, while expanding into new markets and verticals. Our goal is simple—to help brands understand and serve their customers better at every step of their journey.”
Combining NLP and LLM to enhance customer experience
Maher’s appointment follows a big year for Monetate in 2024, marked by the launch of its AI-powered Site Search and Category Pages products. The company said those solutions harness machine learning, NLP, and Large Language Models (LLMs) to interpret shopper intent, curate hyper-relevant product collections, and optimize discovery—driving measurable gains in conversion and revenue for global clients.
Monetate helps merchandising, marketing, and technical teams deliver category-defining customer experiences that influence over $230 billion in revenue annually.
The company said that a leading number of the top 1,000 retailers use Monetate’s AI-powered merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers.
Global companies such as Lufthansa Group deliver shopper-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyze real-time and historical data, intent, and meaning.
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