Match Group Announces Plans to Launch New ‘Tinder Lite’ App

Dallas-headquartered Match Group released plans to launch a new Lite version of the popular dating app Tinder. The app will be better suited for smaller areas with limited access to data and internet.

Tinder wants new users around the globe to start swiping right with new project plans for the launch of a ‘lite’ version of the popular dating app, as announced by Match Group CEO Mandy Ginsberg. Although the company has yet to comment on the full features of the Lite app, it may carry out most of the same functions as the original Tinder, while withholding some of its larger aspects to conserve bandwidth and run more efficiently.

The company plans to use Tinder Lite as an alternative for those in areas with poorer connection. According to Live Mint, the app would be smaller and better-suited to areas where cellular data “comes at a premium.”

TINDER BY THE NUMBERS

2 billion views per day
1 billion dates per week
30+ billion total matches
190+ countries

“Tinder Lite will be a smaller app to download. It will take less space on your phone, making Tinder more effective, even in more remote areas or regions,” Ginsberg told TechCrunch.

TechCrunch reported that other major companies have launched multiple “lite” versions of apps in order to reach those in developing areas.

Google has a full suite of lightweight “Go”-branded apps, like Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. There’s also Facebook LiteInstagram Lite, Messenger LiteTwitter Lite, Uber Lite, Spotify Lite and even TikTok Lite—to name a few.

Ginsberg made no official statements regarding the functions of the app, but according to Engadget, Southeast Asia was made a high priority where there’s a plethora of young people packed into these major cities. “She noted that internet penetration had grown by nearly 15% in the region over the past five years, which made it a key area to target.”

India, which has the largest population of millennials in the world, is also part of Tinder’s target. According to information available on public domains, it is estimated that 50 million people worldwide use Tinder. Its parent company, Match Group, recently restructured its Asia-Pacific team in an effort to further grow its dating apps in the region, according to TechCrunch.

Barry Diller, billionaire and CEO of Match has launched numerous dating apps including Pairs, Meetic, Hinge, and PlentyofFish. However Tinder has been the bulk of the company’s earnings, which lured in more than 384,000 new subscribers in the quarter.

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