James Whatley has been appointed as chief information officer of Addison-based beauty and entrepreneurship company Mary Kay Inc.
In this new role, the company said Whatley will champion its digital innovation efforts, including revolutionizing Mary Kay Independent Beauty Consultants’ ability to unleash their full potential through tools and technology.
“Through the development of digital technology, tools, and applications, we’re improving not only the experience for the independent sales force, but for their customers around the world,” Mary Kay Chief Operating Officer Deborah Gibbins said in a statement. “James is a change champion. He understands how to equip the independent sales force to compete—and provide exceptional service—in our always-on, always-connected world. We’re excited to see how his passion for innovation will transform our digital strategy moving forward.”
Instrumental in developing Mary Kay’s digital presence
Whatley has been with Mary Kay for 25 years and has played a key role in designing systems that ensure an independent beauty consultant can run her business anytime, anywhere.
That includes the development of iconic Mary Kay digital properties such as MaryKay.com, Mary Kay InTouch (a digital portal used by the independent sales force), online ordering, and the independent sales force’s personal business websites.
One of the largest direct sellers in the world, Mary Kay said it processes millions of orders through its commerce sites.
“I’m motivated first and foremost by finding solutions for the sales force,” Whatley said in a statement. “At the same time, I want to create environments that foster teamwork, trust, and strong partnerships amongst the company’s global partners. Our founder, Mary Kay Ash, once said, ‘Standing still is the same thing as moving backward.’ I agree with her, and it’s a philosophy I take with me to work every day.”
Mary Kay Inc. is a multibillion-dollar company with millions of independent sales force members in more than 35 countries.
Last month, Mary Kay Inc. appointed Sheryl Adkins-Green as its new Chief Experience Officer.
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