Lucid Group, the maker of what it calls “the longest-range, fastest-charging electric car on the market,” opened its first Texas studio Saturday at Legacy West in Plano.

The company now has 29 studio and service center locations open in North America and 32 globally.  

Lucid Studio at Legacy West in Plano, Texas

“We look forward to serving the people of Texas and introducing consumers to the full Lucid Air lineup, including the recently unveiled Air Pure and Touring at a more accessible price point,” said Zak Edson, Lucid’s VP of sales and service.

The studio features a 4K VR configurator offering Lucid’s Virtual Reality Experience—which “combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.”

Lucid Air—the company’s first car—is a luxe sedan with a “California-inspired design” that has a full-size interior space in a mid-size exterior, per a news release. The Lucid Air Grand Touring has an official EPA estimated 516 miles of range or 1,050 horsepower, the company says. Deliveries of Lucid Air are already underway to U.S. and Canadian customers.

Lucid plans more locations as the company expands its presence in North America and around the world. Lucid says customers can visit during normal business hours or book a personal appointment by at lucidmotors.com/contact. Want a head start? You can start exploring the Lucid Air through its “Design Yours” Configurator.

The story was updated with additional details on November 21, 2022.

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