Two Dallas nonprofit leaders are among the 2024 L’Oréal Paris Women of Worth honorees, which include 10 nonprofit leaders from across the U.S. whose work drives positive change for some of the nation’s most pressing issues.

The announcement was made by L’Oréal Paris USA.

The Dallas honorees are Sheri Mathis, president of Mammogram Poster Girl, which provides support and resources for early breast cancer screenings for women of limited means; and Dr. Tonya Stafford, founder and executive director of It’s Going To Be OK, which provides direct trauma-informed services and support to survivors of human trafficking.

The leading global beauty brand said that in its 19th year, 2024 L’Oréal Paris Women of Worth now represents a network of 190 honorees who champion a diverse range of causes and embody the program’s commitment to empowerment.

L’Oréal said that to amplify each woman’s cause, all 10 honorees will receive a $25,000 grant from intermediary grant partner GlobalGiving to help fuel their endeavors. Additionally, the company said that honorees will receive mentorship from L’Oréal Paris on how to enhance business efforts as well as increased visibility through the brand’s national platforms.

“Each of these women are the embodiment of our tagline ‘Because You’re Worth It,’ L’Oréal Paris USA President Ali Goldstein said in a statement. “In our nearly 20 years of recognizing female trailblazers, it never ceases to amaze me how we continue to build a strong community of female founders who are leading positive change within their respective industries.”

Other ‘Women of Worth’ honorees

In partnership with Points of Light, a global leader in volunteering and service, and nonprofit program partner of 18 years, L’Oréal Paris said that in addition to Mathis and Stafford, it has selected:

• Danelle Umstead – Salt Lake City; founder, Sisters in Sports Foundation (SIS): empowers women with disabilities to find belonging in sports and beyond
• Hillary Cohen – Los Angeles; co-founder/CEO, Every Day Action: redistributes unused meals to aid those facing food insecurity in Los Angeles
• Jahnavi Rao – Philadelphia, founder/president, New Voters, engages high school students through nonpartisan near-peer mentorship to ensure youth voices are heard in politics
• Laura Pahules – Phoenix; founder/president, Control Alt Delete: equips crisis response assistance for individuals to escape domestic violence situations
• Lisa Hoeve – Grand Rapids, Michigan; founder/CEO, Hope Pkgs: supplies “first night bags” full of necessities for kids entering the foster care system
• Meymuna Hussein-Cattan – Los Angeles; founder/CEO, Tiyya Foundation: empowers displaced people with critical resources needed to build new lives
• Rania Zuri – Morgantown, West Virginia; founder/CEO, The LITEArary Society: pushes to end book deserts for disadvantaged preschool children
• Wawa Gatheru – Philadelphia; founder/executive director, Black Girl Environmentalist: empowers Black youth to become the next generation of climate activists and leaders

“It was an honor being a part of the judging process in selecting this year’s honoree class and learning about the amazing causes these women have created,” actress and brand spokeswoman Aja Naomi King said in a statement.

To further raise awareness for honorees’ nonprofits, L’Oréal Paris said it has partnered with Warner Bros. Discovery’s Courageous brand studio to produce a storytelling campaign, highlighting each woman’s extraordinary journey and philanthropic achievements.

The branded vignettes will be distributed across the ad-supported tier of the MAX streaming service and will direct audiences to learn more.

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