Brandy Treadway has been named senior vice president and chief legal officer at Irving-based RumbleOn, the nation’s largest retailer of powersports vehicles.
Treadway will lead RumbleOn’s legal and human resources function. She brings more than two decades of legal expertise, including executive positions at J.C. Penney Co. Inc. and as a partner at Martin Powers & Counsel PLLC.
CEO Mike Kennedy said in a statement that Treadway’s “unique set of skills and her legal and HR background make her a great fit for our leadership team. I’m happy to have her support as we grow and transform the company.”
At Martin Powers & Counsel, Treadway was a corporate partner, representing small and medium-sized businesses in corporate and human resources matters.
Before that, she held key positions at JCPenney, including SVP, general counsel & secretary, where she oversaw all legal functions for the Fortune 250 retail company, and interim chief human resources officer, where she led an in-depth analysis of the company’s organizational structure.
“I’m honored to join RumbleOn during this exciting phase of growth and innovation,” Treadway said in a statement. “RumbleOn is a trailblazer in the powersports industry, and I can’t wait to help this organization drive forward with the strategic initiatives that Mike has laid out for us.”
RumbleOn, through its RideNow Powersports subsidiary, is the largest powersports retailer in North America, operating more than 54 locations representing 30 brands primarily in the Sun Belt.
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